NYC Condom

NYC Condom
Product type condom
Owner New York City
Country  United States
Introduced 2007-02-14
Related brands LifeStyles
Markets New York City
Website http://www.nyc.gov/html/doh/html/living/condoms-where.shtml

The NYC Condom, funded by New York City's Department of Health, is a program run by the New York City Department of Health and Mental Hygiene to distribute free condoms.[1]

The NYC Condom is the first municipally branded condom in the United States.[2]

Launch

The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.[3]

Distribution

Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.[1]

In addition to male condoms, the NYC Condom program distributes female condoms and water-based personal lubricant.[4]

On Valentine's Day 2011, the New York City Department of Health unveiled a smartphone application which directs the user to the nearest source of free NYC Condoms.[5]

A 2012 report found NYC Condoms being smuggled out of the city and illicitly sold for profit in places such as the Dominican Republic.[6]

Design

The two different type of NYC Condom designs.

In 2008, industrial designer Yves Behar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines to be placed around the city.[1][7][8]

In 2010, the New York City Department of Health and Mental Hygiene ran a contest to design a limited edition condom wrapper. The winning entry, by designer Luis Acosta, is based on a computer's power button and began distribution in Autumn 2010.[9]

Production

NYC Condoms are rebranded LifeStyles Condoms.[8]

See also

References

  1. 1 2 3 "NYC Condom - Other Resources". New York City Department of Health. Retrieved 2009-02-21.
  2. ↑ "NYC Condom Campaign Launch". DCF Advertising Blog. 2007-02-14. Retrieved 2009-02-21.
  3. ↑ Sewell, Chan (2007-02-15). "A New Condom in Town, This One Named 'NYC'". New York Times. Retrieved 2009-02-21.
  4. ↑ "NYC Condom - Get Some, Get Yours". New York City Department of Health. Retrieved 2009-02-21.
  5. ↑ "New York City launches mobile phone app for free condoms". Reuters. 2011-02-14.
  6. ↑ "Free 'NYC' condoms are being smuggled into the Dominican Republic and sold illegally for cash". New York Daily News. 2014-04-15.
  7. ↑ "Case Study: NYC Condoms". fuseproject. 2011-03-17. Retrieved 2011-03-19.
  8. 1 2 "LifeStyles: Get Some NYC Condom". KiwiPulse. 2008-02-18. Retrieved 2009-02-21.
  9. ↑ Lennard, Natasha (2010-03-09). "Power Button Wins Condom Wrapper Design Contest". The New York Times. Retrieved 2009-03-09.
This article is issued from Wikipedia - version of the 3/21/2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.