Mobile software content rating system
A mobile software content rating system is a rating system which is tailored to users of mobile software.
Existing systems
Apple App Store
Apple's rating system for the App Store follows the following rubric:
- 4+
- 9+
- 12+
- 17+
Apps rated 17+ are prohibited from purchase by younger users.
Google Play
Up until March 17, 2015 Google Play used the following rubric:[1][2]
- Everyone
- Low maturity
- Medium maturity
- High maturity
Google now uses the International Age Rating Coalition.
CTIA Mobile Application Rating System
The CTIA - The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices.[3] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies.[4]
Amazon Store
On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. Adult is "advertisements, graphic violence, nudity or other content only suitable for adult audiences".[5]
Blackberry World
The Blackberry appstore as the following ratings:[6]
- General (G) - All ages
- Teen (T) - May not be suitable for children under the age of 13
- Mature (M) - May not be suitable for children under the age of 17
- Adult (A) - Content that is generally recognized as appropriate only for, or that is legally restricted to, persons at least the age of majority in their region.
Common Sense Media
- 2+
- 3+
- 4+
- 5+
- 6+
- 7+
- 8+
- 9+
- 10+
- 11+
- 12+
- 13+
- 14+
- 15+
- 16+
- 17+
- 18+
Comparison
| System | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18+ | Other |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| App Store | N/A | 4+ | 9+ | 12+ | 17+ | N/A | |||||||||||||
| ESRB | N/A | EC | E | E10+ | T | M | AO | RP | |||||||||||
| Amazon Appstore | All Ages | Adult | N/A | ||||||||||||||||
| Guidance Suggested | |||||||||||||||||||
| Mature | |||||||||||||||||||
| PEGI/IARC/Google Play* | N/A | 3 | 7 | 12 | 16 | 18 | N/A | ||||||||||||
| USK | 0 | 6 | 12 | 12 | 16 | 18 | N/A | ||||||||||||
| Blackberry World | General | Teen | Mature | Adult | N/A | ||||||||||||||
| Common Sense Media | N/A | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | Not Yet Rated |
- White : Aimed at young audiences / All ages may use / Exempt / Not rated / No applicable rating.
- Yellow : Parental guidance is suggested.
- Purple : Not recommended for a younger audience but not restricted.
- Red : Restricted to an older audience unless accompanied by an adult.
- Black : Restricted exclusively to an older audience.
Explanations of specific ratings are available in corresponding articles.
Appstores using IARC shows local rating (e.g. ESRB and ACB) where applicable.[7]
See also
References
- ↑ "Application Content Ratings". Google.
- ↑ Creating Better User Experiences on Google Play | Android Developers Blog. Google. . URL:http://android-developers.blogspot.ca/2015/03/creating-better-user-experiences-on.html. Accessed: 2015-06-14. (Archived by WebCite® at http://www.webcitation.org/6ZHozigDf)
- ↑ "CTIA Mobile Application Ratings System with ESRB". ESRB.
- ↑ Chris Velazco (November 29, 2011). "CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple". Techcrunch.
- ↑ Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.
- ↑ Despicable Me: Minion Rush - BlackBerry World (click "Teen" for information on rating system). Archive.
- ↑ About the International Age Rating Coalition | IARC. . URL:https://www.globalratings.com/about.aspx. Accessed: 2015-11-11. (Archived by WebCite® at http://www.webcitation.org/6cyLE7UlJ)