Miller Group (marketing agency)

The Miller Group Advertising, Inc. is digital agency with a big appetite for ideas and great work. The agency focuses on advertising, direct marketing, interactive and public relations. It was founded in 1990 by Renee Miller, the agency’s president and creative director. The Miller Group is headquartered in Los Angeles, California. The agency has won many creative awards over the years and has worked on a number of national brands, including Kenwood Electronics, Goodwill, RE/MAX, General Electric and Anthem.

History

Marketing specialist Renee Miller founded The Miller Group Advertising, Inc. in 1990. By 2004, Gary M. Bettman joined The Miller Group, his professional background is the movie industry. As a producer of feature films he worked with stars like Billy Bob Thornton, Lorenzo Lamas and Mark Cuban.^[1] In 2007, the agency expanded its presence to Dallas.^[2]

Capabilities

While The Miller Group supports Marketing and Advertising efforts across all industries, the agency's main expertise lies in the fields of Healthcare, B2B, Consumer Goods, Tech, Financial services and Non-profit Organization Marketing. The agency specializes in brand revitalization, broadcast production, social/PR, communications strategy, creative development, lead generation, media, research and new products launches.

On top of the day-to-day business, the agency's executives offer seminars, judge creative work^[3][4] and give interviews to industry relevant magazines.^[5][6][7]

Awards and Achievements

Over the years The Miller Group Advertising, Inc. has received many awards and recognition:

• Consumer Magazine 2nd Place Color Page for the client Wolf Range^[8]
• One Show Award Silver for Consumer Magazine Color less than a Page for the client Wolf Range^[9]
• One Show Award Finalist for Consumer Magazine Black and White One Page for the client Gay Men's Chorus of Los Angeles^[10]
• The New York Festivals Silver Award for Newspaper Advertising for the client Woman to Woman Medical Center^[11]

External links

• The Miller Group
• Adweek: Teddi Tests the Waters With Miller Group's B2B Ads
• Adweek: Miller Group branding Centinela
• Adweek: New Campaigns
• Wolf Ranges, No place like home

Literature

• Advertising Club of Los Angeles: The 30th Annual Belding Awards, 1995, p. 98.
• Communication Arts: Advertising Annual 41, Volume 42, Number 7, Menlo Park 2000, p. 166, ISSN 0010-3519.
• Communication Arts: Design Annual 50, Volume 51, Number 5, Menlo Park 2009, p. 157, ISSN 0010-3519.
• Michael R. Solomon: Consumer Behavior - Buying, Having, and Being, 7th ed., Pearson, Upper Saddle River 2006, p. 98, ISBN 0-13-218694-2.
• The New York Festivals - The World's Best Work: International Print, Radio & Television Advertising Awards, Annual2, The New Yorks Festival, New York 1993, p. 249, ISSN 1076-3171.
• The One Show: Judged to be Advertising's best Print, Radio, TV, Volume 16, RotoVision S.A., Mies 1994, p. 250, ISBN 0-929837-07-X.
• The One Show: Judged to be Advertising's best Print, Radio, TV, Volume 18, RotoVision S.A., Crans-Pres-Celigny 1996, p. 28, ISBN 0-929837-10-X.

References

1. ↑ IMDb, Gary M. Bettman, June 18, 2012
2. ↑ Adweek: New at Miller, Staff at Adweek, August 01, 2007
3. ↑ Capstrat: Judging Memphis Addys, Todd Coats, January 31 , 2008
4. ↑ AAF San Antonio: Meet the 2012 ADDY Judges, Steve Brand, January 18 , 2012
5. ↑ Marketingsherpa: Special Report, How to market to the super rich, Dianna Huff, September 05 , 2006
6. ↑ Neon Tommy: Do You Use Your Cell Phone While Getting A Haircut?, Dave Paresh, November 04 , 2011
7. ↑ Seattle Pi: Time off, other perks keep workers motivated in summer, Joyce M. Rosenberg, July 22, 2007
8. ↑ Advertising Club of Los Angeles: The 30th Annual Belding Awards, 1995, p.98.
9. ↑ The One Show: Judged to be Advertising's best Print, Radio, TV, Volume 18, RotoVision S.A., Crans-Pres-Celigny 1996, p. 28, ISBN 0-929837-10-X
10. ↑ The One Show: Judged to be Advertising's best Print, Radio, TV, Volume 16, RotoVision S.A., Mies 1994, p.250, ISBN 0-929837-07-X
11. ↑ The New York Festivals - The World's Best Work: International Print, Radio & Television Advertising Awards, Annual 2, The New Yorks Festival, New York 1993, p.249, ISSN 1076-3171