Milkis

Milkis
Type Soft drink
Manufacturer Lotte Chilsung
Country of origin South Korea
Introduced 1989
Color Various milky tones
Flavor Regular, strawberry, orange, mango, apple, banana, peach, melon, pineapple
Related products Chilsung Cider
Website http://company.lottechilsung.co.kr/

Milkis (Korean: 밀키스) is a soft drink produced by Lotte Chilsung, a South Korean beverage company. It combines many of the common elements of traditional carbonated beverages such as corn syrup, sugar, and carbonated water with milk to create a creamy taste; its label proclaims "New feeling of soda beverage". Milkis is available in orange, strawberry, mango, melon, banana, and classic (regular) flavors. It is a popular beverage in South Korea, and it remains widely available worldwide.[1]

History

Milkis launched in 1989 with a huge marketing campaign, notably with the appearance of Hong Konger movie star Chow Yun-fat in its T.V. commercials.[2] Chow was enjoying huge popularity from the success of the film A Better Tomorrow and his saying the catchphrase "Saranghaeyo, Milkis!" (Korean: 사랑해요, 밀키스!, literally "I love you, Milkis!") in his strong accent became a huge hit; sales soared and the catchphrase remains as one of the most popular.[2][3]

See also

References

  1. ↑ Lotte Chilsung official site
  2. 1 2 (Korean) Saranghaeyo, Milkis!, Interview 365, 2007-12-17. Retrieved 2010-06-22.
  3. ↑ (Korean) Lotte Chilsung Milkis at Daehong Communications Inc.com


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