Meli Melo Limited

Meli Melo Limited, formerly Meli Melo Artists Alliance, opened in November 2002 in Central, Hong Kong. Its studios are known by the public as artjamming and they offer ART JAM sessions, a gathering of people who paint for social relaxation. Individual or groups entertain themselves for pleasure, team building, corporate or sponsored social events.

"ART JAM" and "artjamming" have been trade marked in Asia since 2007 and in Europe since 2009.

Publications

In 2003, the art of artjamming written and designed by Betty Cheung and Wilson Chik is published. An extensive account of the movement and a brief about the unusual in Hong Kong. This book is a catalogue of interesting facts and a collage of photographs. The book is reviewed by Mani Rao in Asian Review of Books[1]

Sponsorships

During the years 2004–2007, an annual Hong Kong wide mural painting contest called Creativity Day was run by the company. All schools could participate so the students could explore and create permanent murals on school premises. Meli Melo continue to sponsor schools, companies, charities and leagues.

On the road

artJAMaLAMa is a service which caters to ART JAM sessions outside of the studios. They are temporary locations for schools, fairs, shopping centres and other events.

Acrylic paint

Acrylic paint is the primary art medium used. The paint is flexible, working with other materials, easy to clean and resistant to water and heat, thus outlasting all other art media.

Using acrylic can be taught or techniques can be shown or mimicked. However, the creativity used to apply the medium (i.e. textures and colour blending) and composition are intrinsic to the process.

Designed Equipment

The artjamming studios are equipped with pragmatic design tools. Pivotal (movable) easels allow for the full rotation of the canvas while painting and as well as height adjustments.

The “wet paint box” is a take-away packaging that houses the work of art for transport immediately after painting and the canvas dries inside.

References

  1. ↑

Further reading

This article is issued from Wikipedia - version of the 2/25/2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.