Master Kong Chef's Table

A Master Kong beef noodle restaurant at Gulangyu, Xiamen

Master Kong Chef's Table (simplified Chinese: 康师傅私房牛肉面; traditional Chinese: 康師傅私房牛肉面; pinyin: Kāng shīfu sīfang niúròumiàn "Master Kang's Own Beef Noodle Soup") is a Chinese fast food chain owned by Ting Hsin International Group.[1] Its specialty is beef noodles.

The first store opened in Beijing in 2006. In 2011 there were 124 Master Kong Chef's Table restaurants in 32 Chinese cities.[2]

As of 2007 most noodle dishes had prices of 16-24 yuan.[1] As of 2011 the average prices of noodle bowls were 30-33 renminbi.[3] As of 2007 the 98 renminbi per bowl top-level elastic noodles with tender beef rib was the most expensive dish; it used imported beef.[1]

As of 2010, the chain directly competes with Yum! Brands China outlets.[4]

See also

References

  1. 1 2 3 "Master Kong's brilliant beef" (Archive). China Daily. May 17, 2007. Retrieved on September 8, 2014.
  2. Staff Writer with CNA. "Ting Hsin mulls Taiwan listing of its restaurants" (Archive). Taipei Times. October 17, 2011. Retrieved on September 8, 2014.
  3. Hsieh, MingLing. "Ting Hsin's New Consumer Offensive in China." CommonWealth Magazine. October 27, 2011 (No.483). p. 1 (Archive). Retrieved on September 8, 2014.
  4. Stinson, Matthew. "In China, Kong Challenges Coke And Pepsi" (Archive). Forbes. May 20, 2010. Retrieved on September 8, 2014.

External links


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