Mark López (executive)

Mark López is a digital media executive, EVP and General Manager of Univision Interactive Media at Univision Communications ^[1] and was Head of U.S. Hispanic Audience at Google.^[2]

Education

López holds a bachelor's degree from Rensselaer Polytechnic Institute and an MBA from the MIT Sloan School of Management.^[3]

Career

López began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting,^[3] and then became the Director of Strategic Alliances at J2 Communications.^[4] After working at J2 Communications, López was part of the team that started Terra Networks in the U.S., and was named Chief Operating Officer of Terra Networks USA in 2007.^[4] He then worked for AOL as Publisher of their U.S. Hispanic audience.^[5]

In November 2010, he was hired as head of U.S. Hispanic Audience at Google, a new position at the company.^[6][7]

In May 2015, Lopez joined Univision Communications to lead the digital business reporting to Isaac Lee President of Univision Digital.

He was Co-Chair of the IAB Multicultural Council and is Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.^[3]

References

1. ↑ Todd Spangler (2015-04-15). "Univision Names Google's Mark Lopez Head of Digital". Variety.  Retrieved 2015-4-15
2. ↑ Laurel Went2z (2010-11-05). "Google Hires Mark Lopez to Head U.S. Hispanic". AdAge Hispanic.  Retrieved 2011-3-30
3. 1 2 3 Rosa Alonso. "Featured Voices: Google's Mark Lopez Speaks with My Latino Voice". My Latino Voice.  Retrieved 2011-3-30
4. 1 2 CENCOM http://www.cencom.org/ecom-prodshow/4286.html
5. ↑ Kiran Aditham (2006-07-31). "ADOTAS Conversations: Mark Lopez, Publisher, AOL Latino". Adotas.  Retrieved 2011-4-5
6. ↑ "Google hires new leader for U.S. Hispanic". Catholic Online. 2010-11-08.  Retrieved 2011-4-1
7. ↑ Adrian Carrasquillo (2011-03-21). "SES NY: The Latino Market Goes Mainstream?". Fox News Latino.  Retrieved 2011-4-5