Mailman Group

Mailman Group
Private
Founded January 1, 1999 (1999-01-01)
Headquarters Shanghai, China
Website www.mailmangroup.com

Mailman Group is a technology and social media agency in China. Based in Shanghai, Mailman manages the digital presence of international brands in the sports, entertainment, and travel industries. One of the first agencies to enter the digital Chinese market, Mailman has pioneered many of China’s early technology and social media initiatives, aiding the growth of international brands on Chinese social media by allowing brands to pull content from Facebook and Twitter, sites that are banned in China, and publish directly onto Chinese social media.[1]

Some of the more notable clients Mailman is trusted by include Liverpool F.C.,[2] Bundesliga, Manchester United F.C., the Ultimate Fighting Championship, Novak Djokovic[3] and several teams from the National Football League and the Australian Football League.

History

Mailman Group was established in 1999 as Mailman China and focused mainly on postcard media. However, the name and focus changed when current CEO Andrew Collins acquired the company in 2007. Since the acquisition, the company, now Mailman Group, has gone completely digital and has been associated with the development of many other funds, projects and organizations.

Organization

Mailman consists of a variety of separate partnerships, investments and ventures that focus on the sports, entertainment, and tourism industries. They include:

KAWO

Because of the Great Firewall, many key social media networks are blocked in China. KAWO is a social media management technology that lets brands get onto Chinese social media by integrating the key western social media channels, Facebook, Twitter, and Instagram, with key Chinese ones, Weibo, Tencent Weibo, and WeChat.[4] KAWO gives brands digital access to over 600 million people by automatically pulling their[5] existing Facebook and Twitter content onto a central dashboard, where moderators translate and then push it via KAWO directly on a brand’s Chinese social network accounts[6][7][8][9]

MVIP

MVIP acts as a marketplace for the world's top sports and entertainment experiences, MVIP works to source, create and deliver unforgettable experiences and corporate hospitality package for Chinese customers. MVIP is designed to tailor the most high-end Chinese sports fans, providing them with a unique experience across the world's most luxury sporting events.[10]

FansTang

Fanstang is a company developed in partnership with China Branding Group to connect US Celebrities with their Chinese fans. Fanstang is an entertainment platform now established as the largest management firm for China-specific media accounts for US celebrities.[11]

Description

Mailman Group provides digital, media, and commercial opportunities for brands through technology, business intelligence, and service, working primarily across leading Chinese social media platforms Sina Weibo, Tencent Weibo, and WeChat. Along with managing social media accounts, Mailman's digital services include media-buying, website creation,[12] and running online fan development programs. Other services include on-the-ground representation through the company’s media relations and partnerships in China. Mailman also publishes annual Red Card reports, a comprehensive study on how top European football clubs fare in China’s social media landscape.[13][14][15]

Clientele

Mailman represents and is trusted by some of the most well known football clubs as well as many other notable clients. Clients include and have included:

External links

Official Mailman Group Website Official KAWO Website Official MVIP Website Official FansTang Website

References

  1. ↑ "Chinese Netizens and Their Love Affair With European Footballers on Weibo (INFOGRAPHIC)". Retrieved 3 July 2014.
  2. ↑ "LFC to launch official site in China". Liverpool F.C. 19 Nov 2013. Retrieved 3 July 2014.
  3. ↑ "Serbian Tennis Player Novak Djokovic Strengthens Presence in China". Sports Business Daily. Retrieved 23 July 2014.
  4. ↑ DISHMAN, LYDIA. "KAWO HELPS BRANDS TAKE AIM AT CHINESE SOCIAL MEDIA". Fast Company & Inc © 2014 Mansueto Ventures, LLC. Retrieved 3 July 2014.
  5. ↑ Grant, Rebecca. "KAWO gives brands a boost over China's Great Firewall". Venture Beat. Retrieved 3 July 2014.
  6. ↑ "How to Climb Over the Great Firewall of China". Bloomberg. Retrieved 3 July 2014.
  7. ↑ Khadem, Nassim. "Enter the dragon: KAWO wants to make life easier for foreign brands eyeing China's 591m internet users". Fairfax Media Publications Pty Ltd. Retrieved 3 July 2014.
  8. ↑ Popescu, Adam. "Startup Helps Big Brands Engage With China". Mashable. Retrieved 3 July 2014.
  9. ↑ Lukman, Enricko. "European Football Clubs Have 15.6 Million Weibo Followers as They Battle for Chinese Fans". TechinAsia. Retrieved 23 July 2014.
  10. ↑ "CHINA'S VIP FANS JET ACROSS GLOBE FOR LUXURY SPORTS EXPERIENCES". Jing Daily. Retrieved 3 July 2014.
  11. ↑ "FansTang to Deliver Hollywood Content in China". Variety. Retrieved 23 July 2014.
  12. ↑ "LFC to Launch Official Site in China". Liverpool F.C. © 2014. Retrieved 23 July 2014.
  13. ↑ "FCB Number One in China". FC Bayern München. Retrieved 23 July 2014.
  14. ↑ "Red Card 2014 A presença digital dos clubes europeus na China". Futebol Marketing. Retrieved 23 July 2014.
  15. ↑ Taylor, Daniel. Guardian "Manchester City change skyline of the city as they leave the past behind" Check |url= value (help). Retrieved 23 July 2014.
  16. ↑ Collins, Andrew. Company & Inc © 2014 Mansueto Ventures, LLC. "American Airlines Chinese Road Less Traveled" Check |url= value (help). Retrieved 23 July 2014.
  17. ↑ "Ni Hao China". AFL Community. Retrieved 23 July 2014.
  18. ↑ "FIVB flourishes on Chinese social media". Retrieved 23 July 2014.
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