Maha Koraiem

Maha Koraiem is the Australian co-author of number 1 bestselling book Super Green Smoothies.[1] She is also the co-founder and editorial director of lifestyle website – SWIISH.com.[2]

Maha Koraiem
Born (1978-03-05) March 5, 1978
Sydney, NSW, Australia
Nationality Australian
Occupation
  • Co-author of Super Green Smoothies
  • Co-founder& Director of SWIISH.com
Known for Books - Super Green Smoothies and The Good Life

Career

SWIISH

In November 2012, Koraiem launched a lifestyle blog – SWIISH.com,[3] alongside her sister Sally Obermeder. The website focuses on living a luxe for less lifestyle and covers a range of topics including fashion, beauty, health, home and family. In 2015, SWIISH.com also expanded into an online store with a monthly edit of fashion, accessories and homewares, along with products and accessories for Super Green Smoothies.[4]

Maha has also performed Master of Ceremonies roles for a number of events including fashion launches, corporate functions and charity events, as well as conducted many celebrity interviews including Rosie Huntington-Whiteley and Khloe Kardashian.

Super Green Smoothies

In September 2014, Koraiem (together with Obermeder) released her first e-book, Super Green Smoothies.[5] The e-book contained 30 green smoothie recipes created for weight loss and all round wellbeing. Super Green Smoothies was so successful that in April 2015, Allen and Unwin went on to publish an extended paperback version, containing 60 recipes. The book is now in its 8th reprint and has sold over 70,000 copies. It was a number one bestseller in Australian non-fiction in 2015.[6] Koraiem and Obermeder went on to release their second recipe book 'The Good Life' in April 2016, which includes fast and healthy breakfast, lunch and dinner recipes.[7]

After such success with their 'Super Green Smoothie' book in 2015, Maha and Sally went on to develop a 'Super Green Smoothie 30 Day Starter Challenge'.[8][9] The challenge requires participants to drink one super green smoothie everyday for 30 days, using the recipes provided. The program drew hundreds of participants and received extremely positive feedback, with many participants claiming they experienced increased energy and weight loss.

The pair have since launched their second program called the ‘Best Body Challenge' in December 2015, which includes a 4-week meal and exercise plan in addition to 30 Super Green Smoothie recipes.[10][11] With advice from Scott Gooding,[12] director of Scott Gooding Fitness and nutrition expert Fiona Tuck,[13] the challenge is specifically designed help participants lose weight and live a healthier lifestyle.

Past career

While Maha now works as an author, blogger and health coach, her first career was in human resources. From 1999 – September 2010’, Maha worked as the Head of Investment Bank Human Resources, where she provided tactical senior HR consulting to the CEO of J.P. Morgan in Australia as well as the division heads and senior management of Investment Bank.

From here, Maha moved into her role as a Head of HR at ANZ in 2010, where she was responsible for the strategic guidance and management of the HR function for the Global Loans, Corporate Advisory, Portfolio Management and Syndications businesses. Maha held this role until March 2013.

Maha attended top NSW selective school, James Ruse Agricultural High School, in Sydney's Carlingford. She went on to complete a Bachelor of Arts in the Division of Psychology at Macquarie University, graduating in 2006.

In 2016, Koraiem also completed studies in health and nutrition through Education, gaining accreditation with the International Institute for Complementary Therapists.

References

  1. ↑ "Super Green Smoothies - Sally Obermeder and Maha Koraiem - 9781760113711 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 2016-07-26.
  2. ↑ "Fashion & Beauty, Lifestyle, Entertainment, Celebrities, and Designers | Swiish - Fashion, Beauty, & Lifestyle.". www.swiish.com. Retrieved 2016-07-26.
  3. ↑ "Fashion & Beauty, Lifestyle, Entertainment, Celebrities, and Designers | Swiish - Fashion, Beauty, & Lifestyle.". www.swiish.com. Retrieved 2016-07-26.
  4. ↑ "SWIISH by Sally Obermeder". SWIISH Pty Ltd. Retrieved 2016-07-26.
  5. ↑ "SUPER GREEN SMOOTHIES PAPERBACK". SWIISH Pty Ltd. Retrieved 2016-07-26.
  6. ↑ "Super Green Smoothies - Sally Obermeder and Maha Koraiem - 9781760113711 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 2016-07-26.
  7. ↑ "The Good Life - Sally Obermeder and Maha Koraiem - 9781760291587 - Allen & Unwin - Australia". www.allenandunwin.com. Retrieved 2016-07-26.
  8. ↑ REINES, ROS (2016-07-19). "Sally Obermeder's smoothie challenge may look like swamp sludge but it tastes like success". The Daily Telegraph. News Corp. Retrieved 2016-07-26.
  9. ↑ "SUPER GREEN SMOOTHIES 30 DAY STARTER CHALLENGE #1". SWIISH Pty Ltd. Retrieved 2016-07-26.
  10. ↑ "Australia's party mode continues while Sally Obermeder talks a calm approach to party month". Retrieved 2016-07-26.
  11. ↑ "BEST BODY 30 DAY CHALLENGE". SWIISH Pty Ltd. Retrieved 2016-07-26.
  12. ↑ "Scotty Gooding – Personal training in Bondi NSW | Get fit and be the best you can be with your own personal trainer in Bondi Beach NSW…". www.scottygooding.com.au. Retrieved 2016-07-26.
  13. ↑ "Nutritional Medicine by Fiona Tuck.". Fiona Tuck Nutritional Medicine. Retrieved 2016-07-26.
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