Lao Gan Ma

Lao Gan Ma

Lao Gan Ma brand flavored tofu chili sauce
Type Chili sauce
Creator Tao Huabi
Invented 1996
Main ingredients Chili peppers
Cookbook: Lao Gan Ma  Media: Lao Gan Ma

Lao Gan Ma (Chinese: 老干妈; also called Laoganma) or Old Godmother is a brand of chili sauces that are made in China.[1][2] The sauce is produced by Laoganma Special Flavour Foodstuffs Company,[3] which was established in 1997.[2] Development of the sauce began in August 1996 by Tao Huabi (陶华碧), who employed 40 people at that time in a workshop environment.[2] 1.3 million bottles of the sauce are produced daily.[2] The product is sold in China and in over 30 countries.[2] Tao Huabi is the owner of the company, and her son Li Guishan became the first president of the company.[2] Women of China magazine reported in January 2011 that the company's assets were 1.3 billion yuan (US $190 million) and that the company had 2,000 employees at that time.[4]

Product

A variety of flavors are produced, such as oil chili, hot and spicy, beef soybean and flavored chili chicken, among others.[5]

Recalled in Australia

On Feb 25th 2015, due to the failure of declaring the chill sauce contains peanut, which may cause strong reactions to the people who are allergic to peanuts, Tek Shing Trading PTY (Lao Gan Ma's importer) recalled all the products that contain peanut in New South Wales and also said that buyers could be refunded.[6]

Counterfeit products

Counterfeit products that are similar to Lao Gan Ma proliferated in China, which Tao countered by utilizing a branch of third-party private enterprises to target counterfeiter businesses.[2][4] Counterfeit products proliferated due to an application to trademark the product being denied by the Chinese government.[2] After the trademark request was denied, over 50 counterfeit Lao Gan Ma came into fruition.[4] The trademark application was later approved in 2003 after a lengthy lawsuit against a counterfeiter in Hunan Province.[2]

See also

References

This article is issued from Wikipedia - version of the 5/16/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.