Labour Listens

Labour Listens was the name of the attempt by the British Labour Party in the aftermath of their third successive electoral defeat in 1987 to discover why Labour was unpopular and to formulate policies more in tune with public opinion. The Labour leader Neil Kinnock called it "the biggest consultation exercise with the British public any political party has ever undertaken".^[1]

The chairman of Labour's home policy committee, Tom Sawyer, wrote in The Times in September 1987:

There is a wide recognition that June 11 cannot be shrugged off as a temporary setback. We won barely one in three votes and in large areas of southern England we trailed in as outsiders. For too many people Labour simply lacked “X” appeal. Was it policy or image, credibility or leadership? It was all of these, in different measures for different people...We need to tackle our policy review in a serious and systematic way. First we need a period to think carefully what went wrong. We have to show the electorate we are prepared to listen and learn...Above all we need to listen to the people whose votes we need to win, without neglecting our supporters. Our policies must be in touch with their concerns, and in tune with their aspirations.^[2]

It was launched by Roy Hattersley and Frank Dobson on 25 January 1988 in Brighton, an area where Labour did badly in the election, the first of eleven regional meetings.^[3][4]

Tony Benn attacked Labour Listens because he saw it as a means by which the Labour leadership would abandon traditional Labour values and argued instead that Britain needed policies based on conviction espoused by a radical and tolerant socialist party.^[5] Benn also said "You can win an election with a pink flag and you can win an election with a pink rose, but you cannot win an election with an ear trumpet".^[6] Arthur Scargill was also a critic of the publicity campaign surrounding Labour Listens, saying "We do not need Saatchi and Saatchi and red roses. Marx and Engels and the red blood flag of socialism should be put on the agenda of British politics".^[7]

A report by Labour's campaign strategy committee in May 1988 that reviewed Labour's performance since the previous autumn claimed that Labour Listens had only limited success.^[8] Eric Shaw argued that when Labour Listens was launched it was accorded importance almost equivalent to the wide-ranging Policy Review but "the party never really decided whether it was primarily a public relations ploy or a serious consultative exercise. As a result it fell between two stools and was an embarrassing flop. Specially organised public meetings were poorly attended and produced little of value. By the end of the first phase of the review ‘Labour Listens’ was allowed, quietly and unobtrusively, to wither away".^[9]

In the aftermath of the Conservatives massive defeat to Labour in 1997, the Conservatives launched a similar exercise called Listening to Britain.^[10]

Notes

References

• Richard Ford and Philip Webster, ‘Benn attacks 'apologetic' attitude of Labour’, The Times (12 January 1988), p. 2.
• Richard Ford, ‘Labour starts new campaign to win South’, The Times (31 May 1988), p. 5.
• Robin Oakley, ‘Thatcher is accused of losing her nerve’, The Times (3 May 1988), p. 2.
• Robin Oakley, ‘Kinnock's next challenge’, The Times (4 October 1988), p. 16.
• Andrew Pierce, ‘Hague on video to break with the past’, The Times (23 December 1997), p. 2.
• Tom Sawyer, ‘Restoring Labour's X appeal’, The Times (14 September 1987), p. 12.
• Eric Shaw, ‘Towards Renewal? The British Labour Party's Policy Review’, in Richard Gillespie and William E. Paterson (eds.), Rethinking Social Democracy in Western Europe (London: Routledge, 1993), pp. 112-132.
• Philip Webster, ‘Labour sets up camp in enemy Sussex’, The Times (3 December 1987), p. 4.
• Nicholas Wood, ‘Labour travels to Brighton to talk a lot and listen a little’, The Times (26 January 1988), p. 2.