Jamhuri Wear
| Private | |
| Industry | Clothing |
| Headquarters | New York,NY |
| Website | http://www.jamhuriwear.com |
Jamhuri Wear is a Safari Lifestyle African clothing company.
History
Started in New York City in 2003 as a graphic tee shirt line. Jamhuri Wear's logo and name are inspired by the language and landscape of the African continent. The word "Jamhuri" translates from Swahili to mean "Republic" or "Free State." It describes the 53 nations of the company’s main focus.
Included in the collection is the "Badge of Honor" – a piece that evokes a Swahili prayer (and Kenyan national anthem) for peace. The "Tusker t-shirt" is a nostalgic piece that pays homage to an African brew, while the "logo tee" bears a roaring red lion logo.
OtherJamhuri Wear pieces bear testament to the past and honor heroes such as the Mau Mau freedom fighter Dedan Kimaathi, with the “5 Star General" Kimathi tee, and Nelson Mandela, with the "Man-dela" T-shirt.
Today
The clothing line has grown to include outerwear pieces such as hoodies and crewnecks.
Fame
Jamhuri Wear has reached mainstream culture in the United States on account of entertainers wearing the brand, such as Akon, Damian Marley, K'naan and Tom Morello of Audio Slave. Hip-hop mogul Jay-Z has been seen wearing the label, notably during his UN-backed Global tour in Tanzania and during his Mega performance at the Live 8 concert in Philly with Linkin Park.
In Europe and Africa, the brand has been promoted and furthered by Kenyan rap star Wawesh.
Jamhuri Wear has been featured in fashion publications including Vibe, XXL, Complex magazine, Blow and Stuff magazine.