Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.

Career

Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.^[1]

He is the founder and president of the international marketing strategy firm “Trout and Partners”. The firm is represented in offices in many countries worldwide including emerging markets.^[2] Trout has worked with a number of different client companies, including "AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Proctor & Gamble, Southwest Airlines and Xerox". When working with pizza chain Papa John's, Trout was majorly involved in the invention of the chain's slogan "better ingredients, better pizza".^[2]

In the fall of 2002, Trout began working with the United States Department of State in order to "train new diplomats in the art of projecting a positive image of America overseas" as a part of the Brand America campaign, which sought to improve public opinion about the upcoming Iraq War.^[3]

Bibliography

• Jack Trout
  • In Search of the Obvious: The Antidote for Today's Marketing Mess — New Jersey. John Wiley & Sons. October 2008.^[4]
  • Jack Trout on Strategy — New York. McGraw-Hill. March 2004.^[5]
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. November 2002.^[6]
  • Big Brands, Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.^[7]
• Jack Trout with Steve Rivkin
  • Repositioning: Marketing in an Era of Competition, Change and Crisis — New Jersey. John Wiley & Sons. October 2009.
  • Differentiate or Die — New York. John Wiley & Sons. 2000.^[8]
  • The New Positioning: The Latest on the World's #1 Business Strategy — New York. McGraw-Hill. 1996.^[9]
  • The Power of Simplicity — New York. McGraw-Hill. November 1998.^[10]
  • Repositioning: Marketing in an Era of Competition, Change, and Crisis — New York. McGraw-Hill. 2010.
• Jack Trout with Al Ries
  • Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981. ISBN 0-07-137358-6.^[2]
  • Marketing Warfare — New York. McGraw-Hill. 1986.^[11]
  • Bottom-Up Marketing — New York. McGraw-Hill. 1989.^[12]
  • The 22 Immutable Laws of Marketing— New York. Harper Collins. 1993.^[13]

References