Green Monday
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Look up green monday in Wiktionary, the free dictionary. |
| Green Monday | |
|---|---|
| Celebrations | Shopping / Consumerism |
| Date | 2nd Monday in December |
| 2015 date | December 14 |
| 2016 date | December 12 |
| 2017 date | December 11 |
| 2018 date | December 10 |
| Frequency | annual |
| Related to | Christmas |
Green Monday is an online retail industry term similar to Cyber Monday. The term was coined[1] by eBay to describe its best sales day in December,[2][3] usually the second Monday of December. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas. In 2009, $854 million was spent online in the US on Green Monday,[4] with sales in 2011 reaching $1.133 billion.[5] In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.[6]
In 2014, Green Monday online sales grossed a record $1.6 billion, albeit still lower than Cyber Monday's $2.68 billion during the same year.
References
- ↑ "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" (Press release). San Jose, California: eBay. 2 December 2008. Archived from the original on 4 January 2011.
- ↑ Perez, Juan Carlos (24 December 2007), "ComScore: Last Week Saw Strong Online Shopping", PC World, IDG News Service
- ↑ "Have you heard of "Green Monday"?". WHEC. 8 December 2014. Retrieved 8 December 2014.
- ↑ "Green Tuesday Reaches Record $913 Million in Online Spending", comscore.com, December 2009.
- ↑ Hargrove, Kelli."Online Retail Spending up 14% For Q4", Transworld Business, 8 February 2012.
- ↑ TheStreet.com "Bargain Hunters Continue Finding Great Deals on eBay This Cyber Monday" December 2013