Good Hair Day
good hair day, every day | |
Privately held | |
Industry | Hair styling |
Founded | 2001 |
Founder | Martin Penny, Gary Douglas and Robert Powls |
Headquarters | Bridgewater Place, Leeds, United Kingdom |
Revenue | ₤50,360,000 (2006) |
₤9,600,000 (2006) | |
Parent | Lion Capital LLP |
Website |
www |
Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, UK.[1][2] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[3][4] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow, and Jennifer Aniston.[5][6]
History
Martin Penny, Gary Douglas, and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold 11 months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in 2013 for approximately £300 million.[14]
By 2013, the company had sales of over £150 million, more than doubling since 2007, selling over two million styling irons through 50,000 salons worldwide.[4]
In October 2016, Coty announced that it would be buying ghd for about £420 million from the private equity firm Lion Capital LLP.[15]
Products
2011 - ghd V Gold Series Styler was launched. Available in three sizes (mini, classic & max)
2012 - ghd Air Professional Hairdryer was launched.
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[16] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[17] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[18]
2014 - ghd Aura Hairdryer and Curve was launched. 2015 - ghd Platinum Styler was launched.
Advertising and sponsorship
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality TV show The Salon.[19] The company has also featured prominently on Australia’s Next Top Model.[20]
In 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[21][22]
Singer Katy Perry was named the face of ghd in 2011.[23][24] In October 2011, ghd launched the "Scarlet Collection" with Perry as the face of the campaign, and photos shot by renowned photographer David LaChapelle.[25]
ghd has partnered with Victoria's Secret for a multi-year sponsorship of its annual fashion show.[26] The company is the first ever hair tool sponsor for a Victoria's Secret fashion show.[5]
Endorsements
The brand has attracted endorsements from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston being prominent users of ghd products.[6]
Charity
Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[27] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[28] In 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women’s shelter that serves victims of domestic violence and their children, in an event at Sephora.[29]
References
- ↑ Coleman, Claire (May 22, 2013). "Are £200 hair straighteners as slick as they claim? FEMAIL puts them to the test". Daily Mail.
- ↑ "Hair fashion brand ghd opens new Leeds city cente HQ". Yorkshire Evening Post. October 1, 2008.
- ↑ "ghd's straight to the top". Manufacturing Today. January 31, 2008.
- 1 2 Ebrahimi, Helia. "£300m swoop gives Lion a Good Hair Day". Telegraph.
- 1 2 Salapatek, Lauren (October 21, 2013). "ghd Announces Sponsorship of the Victoria's Secret Fashion Show". SalonToday.com.
- 1 2 Quinn, James (2006-03-21). "ghd straightener pink as £55m talks begin". London: Daily Telegraph. Retrieved 2010-07-08.
- 1 2 Quinn, James (March 21, 2006). "Good hair day for GHD as £55m talks begin". Daily Telegraph.
- ↑ "ghd: The Story Behind the Brand". Trend Luxury.
- 1 2 "King tong: the man who brought GHD straighteners to Britain". Times Online. March 22, 2008.
- ↑ Waithe, Tony (January 2, 2012). "A Fantastic Business Model". Sunzu.com.
- ↑ "History of ghd". ghdcompare.com. August 2, 2012.
- ↑ "GHD sets sights on U.S.". Fashion News.
- ↑ Quinn, James (July 17, 2007). "Montagu smooths way to Jemella buyout". Daily Telegraph.
- ↑ Plimmer, Gil (February 10, 2013). "Lion Capital acquires GHD". Financial Times.
- ↑ https://www.theguardian.com/business/2016/oct/17/coty-gets-good-hair-day-for-420m
- ↑ Keats, Amanda. "The ghd eclipse beats other hair straighteners with new design". Yahoo!.
- ↑ Parkinson, Nikki. "DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?". Styling You.
- ↑ COLEMAN, CLAIRE. "Are £200 hair straighteners as slick as they claim? FEMAIL puts them to the test". Daily Mail.
- ↑ "Ghd strikes sponsorship deal with Channel 4". Marketing Week. August 28, 2003.
- ↑ "The Reason Your Hair Still Waves and Kinks Inappropriately After Using Your ghd . . .". FruityBeauty.com. June 19, 2008.
- ↑ Golding, Amy. "Ghd launches twisted fairytales ad campaign". Marketing Magazine.
- ↑ "GHD LAUNCHES 'TWISTED FAIRYTALES'". mcIntyres.
- ↑ "Katy Perry for ghd Scarlett Collection". Glamour.
- ↑ Krupnick, Ellie (December 5, 2011). "Katy Perry Poses for Snow White-Themed Ad Campaign". Huffington Post.
- ↑ Clarke, Cameron. "Katy Perry fronts ghd's Scarlet Collection campaign". The Drum.
- ↑ Amodio, Jessica (October 17, 2013). "GHD Partners with Victoria's Secret". Women's Wear Daily.
- ↑ "Corporate Partners: GHD". Breakthrough Breast Cancer. Retrieved 2010-07-08.
- ↑ "Support Breakthrough Breast Cancer with ghd". Handbag.com. Retrieved 2010-07-08.
- ↑ Johnson, Amber. "Mama's Night Out at Sephora Redefines a "GHD" (Good Hair Day)". Mile High Mamas.