Giti Tire

Giti Tire

Industry	Tire Manufacturing
Headquarters	Singapore
Key people	Executive Chairman, Enki Tan Managing Director, Lei Huaichin
Revenue	USD $3.434 Billion (2014)[1]
Number of employees	Over 32,000 Worldwide
Website	www.giti.com

Giti Tire is a Singapore headquartered tire company, with eight manufacturing facilities, over 32,000 global employees, and distribution to a market of more than 130 countries.^[2]

As of 2014, Giti ranked as the #10 tire manufacturing company in the world based on revenue.^[3]

History

Giti Tire's roots go back to 1951, beginning with bicycle tire and inner-tube manufacturing in Indonesia, and later producing bias tires for passenger and commercial vehicles.^[4] The company entered China in 1993 and established a joint venture with Anhui Tire Factory, an independent third party for the production of bias tires. In 1998, Giti established proprietary sales and distribution centers in various locations, completing manufacturing facilities in Fujian two years later to serve new passenger car tire (PCR) production. Since then, the company has expanded further internationally, opening offices and distribution centers around the world.^[5]

In 2005, Giti acquired a 22.5% stake in Gajah Tunggal, an Indonesia-based tire manufacturer listed on the Jakarta Stock Exchange, which owns and operates the largest integrated tire manufacturing facilities in Southeast Asia. Giti's interest in Gajah Tunggal has since increased to approximately 49.7%, as of 1 April 2011.^[6]

In June 2014, the company announced plans to build a USD $560 million production plant in South Carolina, USA, its first factory outside of Asia.^[7]

In February 2016, Giti was named Automotive Supplier of the Year and Hardlines Supplier of the Year by Walmart USA.^[8]

Facts and Figures

• 2014 Revenue: USD $3.434 billion, including affiliate PT Gajah Tunggal Tbk
• Markets Present: more than 130 countries
• Regional Offices: United States, Canada, UK, Germany, France, Brazil, Indonesia, China, Malaysia, and Singapore
• Research and Development: Locations in the USA, Germany, UK, Indonesia, and China. Proving grounds in five different locations (Ding Yuan Proving Ground ^[9] in China, Mira Proving Ground in the UK,^[10] Mella Track Proving Ground in Finland,^[11] ARTC in Taiwan, and in Karawang, Indonesia.
• Manufacturing Facilities: Eight plants located in China and Indonesia, with one under development in South Carolina, USA. All plants have obtained ISO/TS16949:2002 accreditation (a standard of quality control and ISO14001 for Environmental Management System) and have an average daily production capacity of 289,000 tires.^[12]

Relationship With Motorsports

Giti sponsors motorsports drivers and events under the Giti and GT Radial brands. Included among these are being the primary tire sponsor for Volkswagen Motorsports events in China, including Formula Masters China and Scirocco R-Cup China races.^[13]

In the United States, Giti sponsors Japan’s Nobuhiro Tajima in the Pikes Peak International Hill Climb Championship, the 2013 winner in the Electric Auto division.^[14]

Under the GT Radial brand, the company also sponsors multiple drivers in US-based Formula Drift.

Brand Portfolio

Giti Tire manufactures a variety of brands of passenger car, truck/bus, and off-road tires for global markets, which include Giti, GT Radial, Primewell, Runway, and Dextero.^[15]

References