GetGo

GetGo

Type	Subsidiary
Industry	Convenience stores Fast food Gas stations
Founded	1985 as Cross Roads[1] 2001 as Giant Eagle Fuel 2003 as GetGo
Headquarters	Pittsburgh, Pennsylvania, U.S.
Key people	David Shapira, Executive Chairman, Giant Eagle[2] Laura Shapira Karet, CEO, Giant Eagle[2] John Lucot, President and Chief Operating Officer, Giant Eagle[2]
Products	GetGo Kitchen, WetGo Car Wash
Parent	Giant Eagle
Website	www.getgocafe.com

GetGo is a convenience store chain owned and operated by Giant Eagle. Both are based in Pittsburgh. The chain operates locations in Indiana, Maryland, Ohio, Pennsylvania, and West Virginia.

History

The genesis of GetGo was the convenience store chain Cross Roads, which was the retail brand of Guttman Oil Company based in nearby Belle Vernon, Pennsylvania. The chain had a presence throughout the Pittsburgh metropolitan area, selling its own branded gasoline at some locations while others were cobranded with Texaco and later Citgo. The chain primarily competed with 7-Eleven, Sheetz, and several local chains.

Meanwhile, in 2001 local supermarket chain Giant Eagle opened a few gas stations at Giant Eagle locations branded as "Giant Eagle Fuel". This was in line with most other major supermarket chains in the early 2000s that began opening up gas stations at supermarkets, alongside big-box chains Walmart & Kmart, as well as warehouse club chains like Costco and Sam's Club. Like most such concepts, Giant Eagle Fuel stations only sold gasoline.

In late 2003, Giant Eagle agreed to buy most of the Cross Roads stations from Guttman Oil, which also happen to supply the Giant Eagle Fuel stations as a jobber. The combined chains took the GetGo name, although a very small handful of the Cross Roads stations still bear the name. This also had the effect of giving some stations a considerable distance from a main Giant Eagle location.

Shortly afterwards, Giant Eagle bought some gas stations from Shell in Ohio that were near existing Giant Eagle locations to give the GetGo chain a footprint in major Giant Eagle markets in the Buckeye State such as Columbus, Cleveland, Akron/Canton, and Youngstown.

Since these two acquisitions, most GetGo's from this point have been built from the ground-up by Giant Eagle. Guttman Oil continues to supply GetGo today, initially having had an ownership stake in GetGo, but sold this stake to Giant Eagle in 2005, making GetGo a wholly owned subsidiary of Giant Eagle.^[3] Since gaining 100% control of GetGo, all GetGo locations are owned and operated by Giant Eagle, unlike the parent chain which has several older privately owned locations; GetGo's that are at independently owned Giant Eagle locations are owned and operated by Giant Eagle itself, not the franchisee.

In 2015, GetGo began to open up several more locations in its home market in response to a similar expansion plan by Sheetz as well as an organic expansion into the area by Speedway. The new locations, which required a mass hiring blitz in the Pittsburgh area, are larger and in some cases sell alcohol, which in Pennsylvania require special canopies built underneath the pumps just for gas sales.^[4] The move coincided with Giant Eagle's expansion into the Indianapolis market with its Market District brand, including GetGo.

Format

The GetGo concept is different than other "gas station at supermarket" concepts in that Giant Eagle was able to give the chain its own identity and become a full-fledged convenience store/gas station chain. This is unlike most other supermarket chains, which have largely kept the gas stations strictly selling gas and under a generic identity, like Giant Eagle once had with the "Giant Eagle Fuel" concept.

To compete with other local convenience store chains, Giant Eagle has instituted the Fuelperks! program, in which customers are rewarded by saving $0.10 per gallon ($0.20 in select markets) they buy on a fill-up with every $50 they spend in Giant Eagle using their Advantage Card. Some GetGo locations also have a WetGo automatic car wash and a GetGo Kitchen, which is used to help GetGo compete better with its main rival in Pittsburgh and up-and-coming rival in Cleveland: the more established and fast growing chain Sheetz, which is headquartered in Altoona. The chain also competes with 7-Eleven, CoGos, Circle K, A-Plus, Speedway, and Country Fair. There are two GetGo locations in West Virginia and three in Maryland.

In 2007, Giant Eagle released the Giant Eagle Fuelperks! Credit Card in its Columbus Market. The Columbus Market was chosen for the pilot. It has extra incentives such as earning an additional 4 cents off per gallon for every $50 you charge onto your Fuelperks! credit card and earning an additional 4 cents off per gallon for every $100 in GetGo fuel purchases.

In late 2008, Giant Eagle and Citizens Financial Group (which already had Citizens Bank locations inside Pennsylvania Giant Eagle locations) launched a program in which Citizens Bank debit card holders earned an additional $.1 off/gallon in Fuelperks! for every $50 spent anywhere when their Citizens Bank debit card was used. In addition, Citizens cardholders earned an extra $.3 off/gallon when used at Giant Eagle in addition to the $.10 off already earned there. The program is only open to new or existing Citizens Bank customers with a checking account and a Giant Eagle Advantage Card, and must have the debit card synced with the Advantage Card at Citizens branches before it can be used for additional Fuelperks!.^[5]

In April 2009, GetGo launched the Foodperks! program, which in effect is the exact opposite of the Fuelperks! program in that anyone who uses their Giant Eagle Advantage Card, for every ten gallons purchased at GetGo receives 1% off on groceries at the parent chain. Up to 20% off can be used at one time, and up to $60 ($300 worth of groceries) is redeemable under the Foodperks! program, leaving the remainder for a future order. The program was launched in other markets after the Columbus market was used as a test market for the program in Fall 2008. Soon after, it was introduced to the Pittsburgh and Cleveland markets. In February 2013, Giant Eagle announced that they would be discontinuing the Foodperks! program that month because it was "a little too complex".^[6]

Headquarters

In 2015, GetGo moved into its new headquarters and test kitchen at 45 McIntyre Square Drive. The office used to house Emiliano's Mexican Restaurant and was originally Don Pablo's. It is located across the street from the McIntyre Square Giant Eagle store and is on the Ross Township side of the Ross/McCandless border.^[7]

References