Gain (detergent)

Gain Detergent
Laundry Detergent
Product type Heavy-duty synthetic detergent
Owner Procter & Gamble
Country United States
Introduced 1946[1]
Markets United States, Canada, Europe, Latin America, India , Israel, Morocco, Philippines, Saudi Arabia, Turkey, Vietnam
Website http://ilovegain.com

Gain is a brand of detergent made by Procter & Gamble.

History

Gain was introduced in 1969 as a powerful, stain-removing detergent. In 1981, the brand's focus was re-positioned to market Gain as a detergent offering a unique, fresh scent.

About

Gain has acquired more than one billion dollars in sales and is Procter & Gamble's 8th largest brand in dollar sales in the US. Gain's success can be accredited to not only its pleasant scent. Procter & Gamble also expanded the Gain line with a variety of scents with their detergent line in both powder and liquid. Gain liquid fabric softener, dryer sheets, dryer bars and in-wash scent booster were also introduced to the market. Gain also offers a dishwashing liquid with the famous scents. The scents of Gain became so popular that P&G offers Gain scents with their other popular products including Febreze, Mr. Clean, Swiffer and Cascade products.[2]

Advertisement

Gain has branched out into the advertising by using Wanda Sykes and their official Scent Matchmaker. Sykes is also creating YouTube videos to interact with consumers and help match them with scents that fit them best.[3]

Gain's Million Dollar Video Contest

In the summer of 2011, Gain detergent sponsored the "I Use Gain and I smell Like a Million Bucks." A grand prize of one million dollars was offered which was the largest guaranteed prize in video contest history. After several weeks of voting on Facebook, Lance Merkley of Richmond, WA was declared the winner of the public votes and the $1,000,000 prize.[4]

References

  1. ↑ http://www.pg.com/Heritage/branding.php
  2. ↑ "Black consumers drive P&G's Gain detergent to billion dollar status". Target Market News. Retrieved 20 February 2013.
  3. ↑ "Gain Teams up with Comedian and Actress Wanda Sykes to Match People With Their Perfect Scent". P&G. Retrieved 20 February 2013.
  4. ↑ Gain’s “Smell Like a Million Bucks” winner is revealed VideoContestNews.com August 2nd, 2011


This article is issued from Wikipedia - version of the 11/29/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.