Flamant (company)

Flamant is a multinational interior and home decoration brand, headquartered in Geraardsbergen, Belgium. The company has its own stores in Belgium, France, Germany and Italy and operates a wholesale network of about 500 multi-brand stores worldwide.^[1] It was granted a royal warrant of the Court of Belgium in 2007,^[2] that was renewed in 2014 with the succession of Philippe to the Belgian throne.^[3]

History

In 1978 Alex Flamant took over his father’s antique shop and expanded the business into an interior decoration concept.^[4] During the 1990s Flamant opened stores in Antwerp, Brussels, Ghent, Knokke-Zoute and Lille.^[1] During the first decade of the new millennium Flamant opened stores in Paris, Hamburg, Milan, Düsseldorf and Bordeaux.

In 2009 Edwin Vandermeulen was named the new CEO of the company.^[5] An online shop was launched in 2012.^[6] Subsequent store openings include the new Antwerp shop at the former royal palace in Antwerp, where Flamant occupies the listed coach house.^[7] Flamant opened its fourth retail store in France, located in a boutique in Lyon, in October 2013.^[8]

Products

The collection consists of furniture and home accessories and decorations: from dinnerware to dining tables and from bed linens to sofas. The brand also has a paint collection.^[9] The style is described as a combination of classic and modern, charming and bohemian.^[1]

The department Flamant Projects realizes hospitality projects. Plan-drawing, 3D visualization, furniture production and installation are among their services.^[10]

References