EatStreet

For the Minneapolis neighborhood, see Eat Street. For the television show, see Eat St.
EatStreet
Private
Industry Online food ordering
Founded Madison, Wisconsin
(2010)
Headquarters Madison, Wisconsin
Key people
 Matt Howard, CEO
Eric Martell, COO
Alex Wyler, CTO
Kara Murphy, Operations Director
Number of employees
 100+
Website www.eatstreet.com

EatStreet is a U.S. online food ordering service. Founded in 2010 in Madison, Wisconsin, the company has expanded to over 15,000 restaurants in over 150 markets nationwide.[1] In addition to an online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and digital marketing services. EatStreet.com, an online food court, provides a listing of all restaurant partners and a central hub where diners can order delivery and takeout online from restaurants in their area.

History

Initially launched by co-founders Matt Howard, Eric Martell, and Alex Wyler on February 1, 2010, the company began as BadgerBites and operated solely in Madison, Wisconsin.[2] In August 2011, the company began expanding to additional markets and now has operations across the country, including Arizona, Ohio and North Carolina. On January 21, 2013, the company launched a re-designed website and began national expansion under the new name "EatStreet." As of April 2014, the company employed 65 people.[2]

The company raised $2 million in a Series A investment round led by Cornerstone Opportunity Partners LLC in February 2013.[3] Independence Equity, Great Oaks VC, and gener8tor also participated.[4]

In April 2014, EatStreet secured a Series B investment round worth $6 million.[5] Investors included Cornerstone Opportunity Partners LLC, Independence Equity, Great Oaks VC, CSA Partners, Silicon Valley Bank, and angel investors.[6] EatStreet partnered with Yelp in June 2014 to allow online users to order food directly from Yelp's restaurant pages.[7] A few months later, EatStreet's Series B funding reached a total of $10 million in October 2014 when 4490 Ventures and the State of Wisconsin Investment Board invested an additional $4 million.[8]

In 2013, EatStreet was named the #2 "Food Delivery Startup to Watch" by StrategyEye.[9] CEO Matt Howard was named to Madison Magazine's 2013 "M List" honoring entrepreneurial excellence.[10] In early 2014, EatStreet partnered with the National Restaurant Association as part of the association's Extreme Digital Makeover promotion.[11]

On Giving Tuesday 2014, EatStreet pledged a minimum annual donation of $50,000 to support the Meals On Wheels.[12]

Services

EatStreet offers services that connect restaurants and individual diners. For restaurants, EatStreet provides an online food ordering platform including access to an online "food court," wireless tablets to receive orders, customer service, marketing solutions, custom-designed websites, Facebook ordering, mobile apps for iPhone and Android, and digital marketing services.[13] The company also operates its own "online food court" that lists all its restaurants on a single website.[14]

Based on a diner's address, EatStreet.com provides a list of all restaurants in the area open for delivery or takeout. Diners can then filter the list by cuisine, cost, and other parameters. Additional information, including Yelp reviews, hours, and delivery range is also available. From there, diners can order meals tailored to their specifications.[14]

References

This article is issued from Wikipedia - version of the 9/17/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.