Dunk-a-roos

Introduced 1988

Dunk-a-Roos are a snack food from Betty Crocker, first launched in 1990. It consists of a snack-sized package containing cookies and icing; the cookies are meant to be dunked into the icing before eating. Individual snack packages contain about ten small cookies and one cubic inch of icing. The cookies are made in a variety of shapes, the most common being a hot air balloon. Other shapes included a circle with an uppercase "D" in the center, feet and the mascot in different poses.

The product's mascot is a cartoon kangaroo. The original mascot was Sydney, a caricature of modern Australian culture, who wore a hat, vest, and tie and spoke with an Australian accent, and was voiced by John Cameron Mitchell. At the height of their popularity in 1996, a contest known as "Dunk-a-Roos Kangaroo Kanga-Who Search" was held, resulting in the new mascot: Duncan, named the dunkin' daredevil.[1]

The product remains in production in Canada but was discontinued in the United States in 2012. In 2016, General Mills announced a campaign called "Smugglaroos", which encourages Canadians traveling to the United States to bring the snack to Americans who want it.[2]

Flavors Include:

Vanilla Icing with Chocolate Cookies, Chocolate Icing with Graham Cookies, Strawberry Icing with Vanilla Cookies, Rainbow Sprinkle Icing with Chocolate Chip Graham Cookies.

Previously the cookies were cinnamon flavored. There may have also been a special Shaw Edition, featuring green frosting. [3]

References

  1. ↑ "Dunkaroos".
  2. ↑ Krashinsky, Susan (October 26, 2016). "General Mills hopes to hit sweet spot with new 'Smugglaroos' campaign". The Globe and Mail. Retrieved November 6, 2016.
  3. ↑ http://www.snackmemory.com/dunkaroos/

External links

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