Dr. McGillicuddy's

Dr. McGillicuddy's is a line of liqueurs produced in Canada by the Sazerac Company (acquired from Seagram in 1989).[1][2][3][4] It comes in various flavors including Apple Pie, Butterscotch, Cherry, Coffee, Lemon, Mentholmint, Peach, Peppermint, Raw Vanilla, Root Beer, and Wild Grape.[5][6] Dr. McGillicuddy's products have between 30 and 60 U.S. proof (15–30% alcohol by volume), depending on the flavor, and are available in a range of bottle sizes, including 375 ml, 750 ml and 1.75 liters.[1][7] The company says that the low alcohol content means "the product is easy to drink and can be enjoyed responsibly throughout the night".[1] The brand's marketing campaign back story purports that it was invented by one Aloysius Percival McGillicuddy in 1865, but he is a fictional character.[8]

The brand is among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100% in 2012.[9]

The brand name has also been used by Sazerac for a New Orleans-based non-alcoholic root beer.[10][11]

Discontinued flavors and the rebranding of Fireball

Originally, Fireball Cinnamon Whisky was labelled as "Dr. McGillicuddy's Fireball Whisky" when it was introduced by Seagram in the mid-1980s.[3] The "Dr. McGillicuddy's" was dropped from the label in 2007, to differentiate it from the rest of the "Dr. McGillicuddy's" line.[12][13][14]

Previously, the lineup included a Black Licorice schnapps, but the company web site does not currently list it as being available.[5][15]

References

  1. 1 2 3 "Dr. McGillicuddy's Introduces New Flavors". Retrieved 2015-07-29.
  2. ↑ "Sazerac Company". www.sazerac.com. Retrieved 2015-07-29.
  3. 1 2 Leonard, Devin (April 24, 2014). "Successful Marketing: Fireball Whisky: Selling a Brand, Shot by Shot". Bloomberg Businessweek. Bloomberg News. Retrieved July 29, 2015.
  4. ↑ "Dr. McGillicuddy's". Liquor.com. Retrieved 2015-07-30.
  5. 1 2 "Dr. McGillicuddy's Products". drmcgillicuddy.com. Retrieved 2015-07-29.
  6. ↑ "Spirits - Liqueurs & Cordials - Other Liqueurs - American Cordials - Liquor Barn". www.theliquorbarn.com. Retrieved 2015-07-30.
  7. ↑ "Dr. McGillicuddy's Intense Cherry". www.bestbrandsinc.com. Best Brands, Inc. Retrieved 2015-07-30.
  8. ↑ "Dr. McGillicuddy's. The legend of the world-famous Doctor.". drmcgillicuddy.com. Retrieved 2015-07-29.
  9. ↑ "High-End Spirits Continue To Drive Off-Premises Growth". Shanken News Daily. January 11, 2013. Retrieved July 30, 2015.
  10. ↑ Stenzel, Steve (May 6, 2013). "Sent from a friend: Dr. McGillicuddy's Root Beer". Steve's Root Beer Journal. Retrieved July 29, 2015.
  11. ↑ "Dr. McGillicuddy's Old-fashioned Root Beer". Gourmetrootbeer.com. February 1, 2012. Retrieved July 29, 2015.
  12. ↑ "Fireball Cinnamon Whisky is heating up". Retrieved 2015-07-30.
  13. ↑ "Dr. McGillicuddy's Introduces New Flavors". Retrieved 2015-07-30.
  14. ↑ "Fireball Whisky". Proof66.com. Retrieved July 29, 2015.
  15. ↑ "NV Dr. McGillicuddy's Intense Black Licorice Schnapps Liqueur, USA: where to buy". Wine Searcher. Retrieved 2015-07-30.


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