Custom Nation

Custom Nation
Why Customization Is the Future of Business and How to Profit from it

Paperback edition
Author Anthony Flynn, Emily Flynn Vencat
Country United States
Language English
Genre Non-fiction
Publisher BenBella Books
Publication date
 November 15, 2012
Media type Paperback
Pages 224 pp.
ISBN 1-937-85610-0

Custom Nation is a nonfiction book written by Anthony Flynn and Emily Flynn Vencat. It was published on November 15, 2012 by BenBella Books. The text examines customization in today's market and in American culture.[1] The book’s full title is Custom Nation: Why Customization Is the Future of Business and How to Profit from it.[2]

Background

The book was written by Anthony Flynn, the co-founder of YouBar, a custom energy bar company, together with his sister, Emily Flynn Vencat, a journalist.[3][4]

The book was published on November 15, 2012 by BenBella Books.[2] The book is 224 pages in length.[2][5][6]

Plot

Custom Nation examines the trend in today’s market towards customizable products. It looks at Vistaprint, Shutterfly, Zazzle, CafePress, Starbucks, Dell, Subway, and other companies whose business concepts depend on customization.[2]

Custom Nation includes chapters on mass production, the inception of customization, advice for how to launch a customization-based business, advice for how to add customization to an existing business, and methods to grow and market a customization business.[3][6]

Awards

Custom Nation was ranked #8 on the New York Times’ Bestsellers List in early December 2012.[7] USA Today ranked Custom Nation #94 on its Bestsellers list.[8] Publishers Weekly ranked Custom Nation #12 on its Bestsellers list.[9] Custom Nation was ranked #78 in Amazon.com’s Management and Leadership category, sub listed under Planning and Forecasting.[2] Custom Nation was also ranked #53 on Amazon’s Bestsellers list for Management and Leadership sub listed under Production and Operations books.[2] It was ranked #150 on Amazon’s general content Bestsellers list.[2]

Publishers Weekly reviewed the book in September 2012, writing that Custom Nation was an excellent instruction manual for businesses looking to use customized products to grow business.[9]

References

  1. ↑ "Review for "Custom Nation: Why Customization Is the Future of Business and How to Profit from It"". PublishersWeekly. September 24, 2012. Retrieved December 8, 2012.
  2. 1 2 3 4 5 6 7 "Custom Nation: Why Customization Is the Future of Business and How to Profit From It". Amazon. Retrieved December 8, 2012.
  3. 1 2 "Table of Contents and Excerpts". CutomNation.com. Retrieved December 8, 2012.
  4. ↑ "Emily Flynn Vencat". The Daily Beast. Retrieved December 8, 2012.
  5. ↑ ""Custom Nation" overview". YouBar. Retrieved December 8, 2012.
  6. 1 2 "Book Review: Custom Nation: Why Customization Is the Future of Business and How to Profit From It". The Economic Times. November 16, 2012. Retrieved December 8, 2012.
  7. ↑ Cowles, Gregory. "Paperback Advice & Misc.". The New York Times. Retrieved December 8, 2012.
  8. ↑ "Custom Nation". USA Today. Retrieved December 8, 2012.
  9. 1 2 "Trade Paper". Publishers Weekly. Retrieved December 8, 2012.
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