Curvy Kate
 | |
| Founded | 2009 |
|---|---|
| Headquarters | Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, United Kingdom |
Key people | Steve Hudson (Founder/Director) |
| Products | Lingerie |
| Brands | Brastop, Flirtelle, Scantilly |
| Website |
www |
Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Harrow.[1] Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44".[2] They officially launched in July 2009 at the Harrogate Lingerie Show.[3]
Curvy Kate do not use professional models. They instead run an annual modelling competition called Star in a Bra to look for customer-role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry.[4][5][6] Since 2008 the winners have been: Emma Tabor (2008) [7] Lauren Colfer (2009)[8] Laura Ann Smith (2010)[9](subscription required) Lizzie Haines (2011)[10] Sophie Morgan (2012)[11] Lotte Williams (2013) and Sophia Adams (2015)[12]
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.[13]
Awards
2011
- Full Bust Brand of the Year – UK Lingerie Awards[14]
2012
- Full Bust Brand of the Year – UK Lingerie Awards
- Best Marketing Campaign – UK Lingerie Awards[15][16]
2014
- Lingerie and Beachwear Brand of the Year – UK Lingerie Awards
- Womenswear Brand of the Year – Drapers Awards[17]
2015
- Marketing Campaign of the Year – UK Lingerie Awards[18]
References
- ↑ "Contacts." Curvy Kate Lingerie. Retrieved on 1 October 2013. "Curvy Kate Limited Unit 1, Hawthorn Centre, Elmgrove Road, Harrow, Middlesex HA1 2RF, United Kingdom"
- ↑ "Curvy Kate Lingerie". Boudoirlingerie.co.uk. Retrieved 2013-10-24.
- ↑ Curvy Kate 1st Birthday – Lingerie Buyer Archived January 1, 1970, at the Wayback Machine.
- ↑ Ethnic Lingerie Models Ignored – Lingerie Buyer Archived January 1, 1970, at the Wayback Machine.
- ↑ http://thelingeriejournal.com/a-look-at-curvy-kate-with-cheryl-warner/
- ↑ Ethnic Lingerie Models – Lingerie Buyer Archived January 1, 1970, at the Wayback Machine.
- ↑ "Emma's a real star in a bra". WalesOnline. 2008-09-21. Retrieved 2013-11-06.
- ↑ "Lauren Colfer: Star in a Bra 2009 Winner!". The Lingerie Post. 2009-08-05. Retrieved 2013-11-06.
- ↑ Martin, Charlotte (2010-06-19). "Laura Ann is our Star in a Bra". The Sun. Retrieved 2013-11-06.
- ↑ "Lizzie Haines scoops Curvy Kate modelling prize". Archived from the original on 22 Sep 2011. Retrieved 19 April 2012.
- ↑ "Star in a Bra 2012 – TOP TEN!". Sophiajenner.wordpress.com. 2012-04-19. Retrieved 2013-11-06.
- ↑ Morgan, Maybelle (13 Apr 2015). "Curvy trainee police officer, 21, beats 1,000 international hopefuls to become latest Star In A Bra for plus-size lingerie company". Daily Mail. Retrieved 9 May 2016.
- ↑ "Shop All Scantilly- Curvy Kate". www.curvykate.com. Retrieved 2016-06-15.
- ↑ "Curvy Kate celebrates Fuller Bust Brand of the Year title | News | The Appointment Magazine". Theappointment.co.uk. Archived from the original on 2012-01-29. Retrieved 2013-10-24.
- ↑ "uk lingerie awards | Special Reports". Lingerieinsight.com. Retrieved 2013-10-24.
- ↑ "uk lingerie awards | Special Reports". Lingerieinsight.com. Retrieved 2013-10-24.
- ↑ "The Drapers Interview: Steve Hudson, Curvy Kate". Drapers. Retrieved 2016-06-15.
- ↑ Clarke, Sarah. "UKLA WINNER: Marketing Campaign of the Year". www.lingerieinsight.com. Retrieved 2016-06-15.