Cultural analytics

Cultural analytics is the exploration and research of massive cultural data sets of visual material – both digitized visual artifacts and contemporary visual and interactive media. Taking on the challenge of how to best explore large collections of rich cultural content, cultural analytics researchers developed new methods and intuitive visual techniques which rely on high-resolution visualization and digital image processing. These methods are used to address both the existing research questions in humanities, to explore new questions, and to develop new theoretical concepts which fit the mega-scale of digital culture in the early 21st century.

History

The term "cultural analytics" was coined by Lev Manovich in 2007. Cultural analytics shares many ideas and approaches with visual analytics ("the science of analytical reasoning facilitated by visual interactive interfaces") and visual data analysis:

Visual data analysis blends highly advanced computational methods with sophisticated graphics engines to tap the extraordinary ability of humans to see patterns and structure in even the most complex visual presentations. Currently applied to massive, heterogeneous, and dynamic datasets, such as those generated in studies of astrophysical, fluidic, biological, and other complex processes, the techniques have become sophisticated enough to allow the interactive manipulation of variables in real time. Ultra high-resolution displays allow teams of researchers to zoom in to examine specific aspects of the renderings, or to navigate along interesting visual pathways, following their intuitions and even hunches to see where they may lead. New research is now beginning to apply these sorts of tools to the social sciences and humanities as well, and the techniques offer considerable promise in helping us understand complex social processes like learning, political and organizational change, and the diffusion of knowledge.^[1]

While increased computing power and technical developments allowing for interaction visualization have made the exploration of large data sets using visual presentations possible, the intellectual drive to understand cultural and social processes and production pre-dates many of these computational advances. Charles Joseph Minard's famous dense graphic showing Napoleon's March on Moscow^[2] (1869) offers a 19th-century example. More recently, Pierre Bourdieu's historical survey of the cultural consumption practices of mid-century Parisians, documented in La Distinction, foregrounds the study of culture and aesthetics through the lens of large data sets. Most recently, Franco Moretti's Graphs, maps, trees: abstract models for a literary history.^[3] along with many projects in the Digital Humanities reveal the benefit of large scale analysis of cultural material.

Current research

To date, cultural analytics techniques have been applied to films, animations, video games, comics, magazines, books, and other print publications, artworks, photos, and a variety of other media content. The technology used ranges from open-source programs downloadable on any personal computer to supercomputer processing and large-scale displays such as the HIPerSpace (42,000 x 8000 pixels).^[4]

Methodologies

The methodologies which fall under the umbrella of cultural analytics includes the data mining of large sets of culturally-relevant data (such as studies of library catalogs, image collections, and social networking databases.) Image processing of still and moving video, with feature recognition as well as image data extraction is used to support research into cultural and historical change. Cultural analytical methodologies are deployed to study and interpret videogames and other software forms, both at the phenomonological level (human-computer interface, feature extraction) or at the object level (the analysis of source code.)

Cultural analytics relies heavily on software-based tools, and the field is related to the nascent discipline of software studies. While the objects of a cultural analytical approach are often digitized representations of the work, rather than the work in its original material form, the objects of study need not be digital works in themselves.

Related methodologies

Related methodologies include:

References

↑ "Four to Five Years: Visual Data Analysis". 2010 Horizon Report. The New Media Consortium.
↑ Napoleon's March on Moscow
↑ Moretti, Franco (2005). Graphs, maps, trees: abstract models for a literary history. Verso. p. 119. ISBN 1-84467-026-0.
↑ HIPerSpace

External links

Culture

Outline

Sciences	Cultural anthropology Cultural astronomy Cultural ecology Cultural geography Cultural neuroscience Cultural studies Culturology Culture theory Neuroculture

Subfields	Bioculture Cross-cultural studies Cross-cultural communication Cross-cultural leadership Cross-cultural psychiatry Cross-cultural psychology Cultural analytics Cultural economics Cultural entomology Cultural health Cultural history Cultural mapping Cultural mediation Cultural psychology Culturomics Intercultural learning Intercultural relations Philosophy of culture Popular culture studies Semiotics of culture Sociology of culture Sound culture Theology of culture Transcultural nursing

Types	Constructed culture Dominant culture Folk culture High culture Individualistic culture Legal culture Low culture Microculture Official culture Political culture Civic Popular culture Urban Primitive culture Subculture Alternative culture list Super culture Vernacular culture Culture by location

Aspects	Acculturation Cultural appropriation Cultural area Cultural artifact Cultural baggage Cultural behavior Cultural bias Cultural capital Cross-cultural Cultural communication Cultural conflict Cultural cringe Cultural dissonance Cultural emphasis Cultural framework Cultural heritage Cultural icon Cultural identity Cultural industry Cultural invention Cultural landscape Cultural learning Cultural leveling Cultural memory Cultural pluralism Cultural practice Cultural property Cultural reproduction Cultural system Cultural technology Cultural universal Cultureme Enculturation High- and low-context cultures Interculturality Manuscript culture Material culture Non-material culture Organizational culture Print culture Protoculture Safety culture Technoculture Trans-cultural diffusion Transculturation Visual culture

Politics	Colonial mentality Consumer capitalism Cross cultural sensitivity Cultural assimilation Cultural attaché Cultural backwardness Cultural Bolshevism Cultural conservatism Cultural contracts Cultural deprivation Cultural diplomacy Cultural environmentalism Cultural exception Cultural feminism Cultural genocide Cultural globalization Cultural hegemony Cultural imperialism Cultural intelligence Cultural liberalism Cultural nationalism Cultural pessimism Cultural policy Cultural racism Cultural radicalism Cultural retention Cultural Revolution Cultural rights Cultural safety Cultural silence Cultural subsidy Cultural Zionism Culture change Culture minister Culture of fear Culture war Deculturalization Dominator culture Interculturalism Intraculturalism Monoculturalism Multiculturalism Biculturalism Pluriculturalism Security culture Transculturism

Related	Animal culture Archaeological culture Bennett scale Bullying culture Cannabis culture Circuit of culture Coffee culture Cross-cultural Cultural center Cultural Christian Cultural Mormon Cultural competence Cultural critic Cultural Detective Cultural determinism Cultural diversity Cultural encoding Cultural evolutionism Cultural homogenization Cultural institution Cultural jet lag Cultural Judaism Cultural lag Cultural literacy Cultural mosaic Cultural movement Cultural mulatto Cultural Muslim Cultural probe Cultural relativism Culture speculation Cultural tourism Pop-culture Cultural translation Cultural turn Cultural sensibility Culture and positive psychology Culture and social cognition Culture gap Culture hero Culture industry Culture shock Culturgen Children's culture Culturalism Cyberculture Death and culture Disability culture Deaf culture Emotions and culture Intercultural communication Intercultural competence Languaculture Living things in culture Media culture Oppositional culture Participatory culture Permission culture Rape culture Remix culture Tea culture Transformation of culture Urban culture Welfare culture

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