Cigarette packets in Australia

A sample package: a variety of warning packages are in use.
Following australian lead: Sample of French plain tobacco packaging as of december 2016.

Cigarette packets in Australia have undergone significant change. Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets[1] and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012. As of August 2016, Australia, France, the United Kingdom and Hungary are the only countries in the world to have plain packaging cigarette packs.[2][3][4]

History

In 1973, Australia's first health warning on cigarette packages appeared with the simple message 'Warning—Smoking is a health hazard'.[5] Since 1 March 2006, graphic images depicting the effects of smoking cigarettes have been required to be displayed on cigarette packets. Warnings must cover 30% of the front and 90% of the back of the box.[6] The 10% of the back not occupied by a warning is used for the message "Sale to underage persons prohibited".

Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. The requirement is for plain cigarette packaging showing only brand name and health warning messages. Australia is the first country in the world to have plain packaging cigarette packs.[7][8]

Canada was the first country to use graphic pictures in conjunction with written warnings on cigarette packages, with the legislation coming in 2000.[9]

In March 2015 Ireland became the first country in Europe to pass legislation requiring cigarettes to be sold in plain packets.[10]

In March 2015, the House of Commons voted 367–113 in favour of plain cigarette packaging in England. This came into force on 20 May 2016. From 20 May 2016 packaging manufactured for the UK market is to be plain and the sale of plain packs is to be compulsory from May 2017.[11]

Turkey's health minister announced that the plain packaging will be introduced in Turkey by January 2015.[12]

Eventually, as a result of the enactment of the december 2015 plain tobacco packaging bill, France will be the 1 january 2017 the second country in the world, after Australia, to require tobacco products to be sold in plain packaging.[13]


Warnings

For cigarette packets, warnings include:

  • Smoking causes peripheral vascular disease
  • Smoking causes emphysema
  • Smoking causes mouth and throat cancer
  • Smoking clogs your arteries
  • Don't let children breathe your smoke
  • Smoking – A leading cause of death
  • Quitting will improve your health
  • Smoking harms unborn babies
  • Smoking causes blindness
  • Smoking causes lung cancer
  • Smoking causes heart disease
  • Smoking doubles your risk of stroke
  • Smoking is addictive
  • Tobacco smoke is toxic

With each warning is an accompanying graphic, and detailed information on the back of the packet. In addition, cigar and loose tobacco packets show other, slightly altered warnings. These warnings target the misconception that alternative, non-cigarette tobacco products are less harmful.

Australian cigarette packaging laws also prohibit the use of terms such as 'light', 'mild', 'extra mild', etc. The three major Australian tobacco manufacturers agreed to stop using these terms, after investigation of complaints of misleading and deceptive terms were made to the Australian Competition and Consumer Commission (ACCC) in 2005.[14] This has assisted in counteracting the belief that some cigarette varieties are less harmful than others. To the same effect, while the carbon monoxide, nicotine and tar content of particular brands of cigarettes used to be mandated, the display and/or advertisement these figures is now prohibited under the government's "All Cigarettes are Toxic" campaign.

Although there has been no concrete proof that plain packaging has affected cigarette purchases in Australia,[15] there has been a significant increase of calls to quitline in some states[16] that would suggest plain packaging might encourage smokers to attempt or at least seek help with quitting smoking.

See also

References

  1. ↑ Rachel Wells (17 August 2012). Does this colour turn you off?. The Age. Retrieved on 7 December 2012.
  2. ↑ "Are electronic cigarettes legal in Australia?". www.ozvapour.com. Retrieved 25 June 2015.
  3. ↑ Perraudin, Frances (2015-03-11). "MPs pass legislation to introduce standardised cigarette packaging". the Guardian. Retrieved 2016-05-27.
  4. ↑ "La France adopte le paquet de cigarettes neutre". Le Soir (in French). 18 December 2015. Retrieved 6 July 2016.
  5. ↑ Scollo, Michelle & Haslam, Indra (2008). "Attachment 12.1 Health warnings". Tobacco in Australia. Cancer Council Victoria. Retrieved 30 November 2012.
  6. ↑ "Australia – Warnings". www.smoke-free.ca. 1 March 2006. Retrieved 30 November 2012.
  7. ↑ "Australia plans plain-packaging rule for cigarettes". BBC News. 29 April 2010. Retrieved 30 November 2012.
  8. ↑ Richard Shears (28 April 2010). Australia PM bans cigarette logos as he orders world's first 'plain packaging' anti-smoking scheme. Includes example image. Mail Online. Associated Newspapers. Retrieved on 7 December 2012.
  9. ↑ Haines-Saah, R. J., Bell, K., & Dennis, S. (2015). A Qualitative Content Analysis of Cigarette Health Warning Labels in Australia, Canada, the United Kingdom, and the United States. American Journal Of Public Health, 105(2), e61-9. doi:10.2105/AJPH.2014.302362
  10. ↑ "Republic of Ireland passes cigarette plain package law". The BBC. 23 March 2015. Retrieved 11 March 2015.
  11. ↑ Perraudin, Frances (2015-03-11). "MPs pass legislation to introduce standardised cigarette packaging". the Guardian. Retrieved 2016-05-27.
  12. ↑ "Açık havada sigara yasağının başlama tarihi belli oldu". Posta Newspaper. 25 July 2014. Retrieved 28 July 2014.
  13. ↑ France and the UK join Australia as plain packing leaders
  14. ↑ Liberman, Jonathan (2008). "16.2.1 ACCC action on 'light' and 'mild' cigarettes". Tobacco in Australia. Cancer Council of Victoria. Retrieved 30 November 2012.
  15. ↑ Davidson, S., & de Silva, A. (2014). The plain truth about plain packaging: An econometric analysis of the Australian 2011 tobacco plain packaging act. Agenda: A Journal of Policy Analysis and Reform, 21(1), 27-43. Young, J. M., Stacey, I., Dobbins, T. A., Dunlop, S., Dessaix, A. L., & Currow, D. C. (2014). Association between tobacco plain packaging and quitline calls: A population-based, interrupted time-series analysis. The Medical Journal of Australia, 200(1), 29-32. doi:10.5694/mja13.11070
  16. ↑ Young, J., Stacey, I., Dobbins, T., Dunlop, S., Dessaix, A., & Currow, D. (2014). Association between tobacco plain packaging and Quitline calls: a population-based, interrupted time-series analysis. The Medical Journal Of Australia, 200(1), 29-32. doi:10.5694/mja13.11070
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