Champion (supermarket)

For other uses, see Champion (disambiguation).
Champion
Société par actions simplifiée
Successor Carrefour Market
Founded 1969
Defunct 2010
Headquarters Mondeville (Calvados), France
Products Supermarkets
Parent Carrefour
Website champion.fr
Champion supermarket in France

Champion was a supermarket chain that operated in France and owned by the international retailer Carrefour. There were also Champion supermarkets in Belgium, Spain, Poland, Greece, Turkey and Argentina.

History

In 1993, Champion became the main sponsor of the Polka Dot Jersey in the Tour de France until 2008. From 2009, Carrefour took over the sponsorship.

In 1999, Champion is taken over by the Carrefour Group after the fusion of Promodès and Champion grows by absorbing the Stoc chain.

In 2006, Carrefour closed most Brazilian Champion stores and rebranded the remainder to the Carrefour Bairro. Also, all Spanish and Turkish Champion supermarkets were rebranded as Carrefour Express in 2006; some of them became Maxi DIA.

In 2008, Champion was the second largest supermarket chain in France, its annual turnover was €13.5bn. There were over 1,000 stores and 45,000 employees.

In 2008, it was announced that most stores would be rebranded to Carrefour Market between September 2008 and October 2009.

In 2009, there were 135 supermarkets, in 2011 there were less than 100 stores.

In 2013, there were only 2 Champion stores in France which remained in activity in Paris (18th arrondissement) and in Pouzac.

Champion in Belgium

In Belgium, the Champion stores are owned by Carrefour and Groupe Mestdagh. In 2009, there were 67 Champion stores. From 2013, it was decided by Carrefour that most Champion stores in Belgium would be rebranded as Carrefour Market-Groupe Mestdagh.

As of July 2013, there are 21 stores left ; 7 in Hainaut, 5 in Namur, 4 in Liège, 3 in Walloon Brabant, 1 in Limburg and Luxembourg.[1]

See also

References

  1. ↑ "Champion - Our stores". Groupe Mestdagh (in French). Retrieved 5 July 2013.
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