Camilla and Marc

Camilla and Marc
Private company
Traded as Camilla and Marc, C&M Camilla and Marc
Industry Fashion
Founded 2003
Founder Camilla Freeman-Topper, Marc Freeman
Headquarters Sydney, Australia
Area served
 International
Website camillaandmarc.com

Camilla and Marc is an Australian women's fashion label launched in 2003 at Australian Fashion Week by Sydney-based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as masculine tailoring with feminine silhouettes.[1] Vogue Australia defined the brand hallmarks as a combination of luxurious fabrics, colourful prints and eccentric details.[2]

Brand history

The founders in 2013

Camilla Freeman-Topper (born 1981) studied fashion at Whitehouse Institute of Design, Sydney, before winning a scholarship and spending a further year training at Accademia italiana in Florence, Italy.[2] Marc Freeman (born 1979) trained in engineering before joining his sister in running the label. He manages the business aspects, while Freeman-Topper is designer.[2]

Expansion

In 2007, Camilla and Marc launched a swimwear range, known as C&M Camilla and Marc SWIM. Two years later, its first store opened in the Paddington suburb of Sydney, followed by a further store in Melbourne and an e-commerce site.[2] In August 2012, the brand launched a C&M Camilla and Marc diffusion range in conjunction with the department store group David Jones.[2][3] Designed as a 'little sister' to the main brand, it included a full range at a lower price, including denim and swimwear, designed to appeal to a younger audience.[4]

In 2013, the label's 10th anniversary, Camilla and Marc was chosen to open the show at Mercedes-Benz Fashion Week Australia.[5] In 2014, a second Sydney store at Five Ways opened, enabling the first Sydney store to focus on retailing the diffusion line. A footwear line was announced for launch in late 2014.[6]

International following

UK newspaper The Observer described Camilla and Marc as a brand to watch in July 2013.[1] The brand has been exporting since its second season.[5] International stockists include Saks Fifth Avenue, Net-a-Porter and Intermix, New York.[2] High-profile wearers of the brand have included Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart.[2]

Clothing designed by Camilla and Marc

References

  1. 1 2 Fisher, Alice (21 July 2013). "Why we're watching: Camilla and Marc". The Observer. Retrieved 4 August 2014.
  2. 1 2 3 4 5 6 7 staff (2014). "Camilla and Marc". Vogue Australia. Retrieved 4 August 2014.
  3. ↑ Press, Clare (1 August 2012). "C&M camilla and marc". Vogue Australia. Retrieved 4 August 2014.
  4. ↑ Scheller O'Donnell, Sarah (2 August 2012). "camilla and marc's Diffusion Line C&M". Broadsheet. Retrieved 4 August 2014.
  5. 1 2 Waterhouse, Kate (7 April 2013). "Date with Kate: Camilla and Marc Freeman". Sydney Morning Herald.
  6. ↑ staff (19 May 2014). "Sydney flagship for Camilla and Marc". Inside Retail. Retrieved 4 August 2014.
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