Cachet Hotel Group
Cachet Hotel Group (“CHG”) is an international hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG's mission is to be the leading innovative and socially responsible hospitality company in the Asia Pacific. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas.
Business Model
CHG operates under an integrated business model with a complete suite of internalized architecture/ interior design capabilities, revolutionary technology platform, and highly differentiated F&B and nightlife brands.
By integrating architectural design, project management and Cachet's in-house design team, CHG has a highly differentiated business model for lifestyle/boutique hotels resulting in the following benefits for developers and owners: flexible brand standard, lower cost per key versus traditional 5 star hotels, achieve luxury ADR, better operating margins, simpler fee structure with lower brand & reward program fees, and alignment with owners through investment in real estate hotels.
Management Team
CHG is equipped with an experienced multi-national management team with a combined history of over 80 years in the hospitality industry. The Management Team is composed of individuals who have held senior management positions at marquee hotel management companies such as Hilton, Starwood, Mandarin Oriental, Jumeirah and others and have decades of experience in deal and management execution in the hospitality industry.
- Alexander Mirza, President & Chief Executive Officer
- David Laris, Chief Creative Officer
- Martin Key, Chief Financial Officer
- Meredith Gelacak, President of Hotel Operations - Americas
- Yvonne Choi, Chief Development Officer - Americas
- Tiina Martin, Managing Director of Interior Design - Americas
- Justin Guo, President of Hotel Operations - Asia
- Kimy Chen, Chief Development Officer for Greater China
- Tina Wong, VP of Corporate Strategy & Development
- Aaron Griffiths, President of Southeast Asia
Revolutionary Technology Platform
CHG is developing CachetWorld (“CW”), a proprietary distribution online technology platform that features a search and booking engine for boutique and lifestyle hotels, high-end residences and timeshare properties worldwide. Its key features include: social community, personalized hotel rooms, curated residences, food & beverage customization and timeshare.
- CW is a lifestyle social community with user generated content by global travelers who will receive tiered recognition levels by Cachet's loyalty program.
- CW has dynamic packaging capabilities empowering guests to design their room with upgrade-able add-ons such as choice of bedding, bath products, etc.
- CW features a unique collection of hand-picked residential rental listings, including condos, villas, town-homes and estates.
- CW offers local experiences and recommendations based on individual and group preferences.
- CW offers proprietary timeshare getaways empowering travelers a unique access to alternative accommodation products.
Properties
In Operation
- URBN Shanghai, 2008
- Cachet Boutique Shanghai, 2014
- Cachet Deluxe, Cabo, Mexico, 2016
- Westlake Village Inn, California, U.S.A., 2016
Pipeline
- Cachet Boutique Zhejiang Circuit, 2016
- Cachet Boutique Winart Kunming, 2016
- Cachet & URBN Resort Guizhou, 2017
- Cachet Boutique Wuhan, 2017
- Cachet Deluxe Chengdu, 2017
- Cachet Deluxe Hangzhou, 2018
- Cachet Deluxe Qingdao, 2018
- Cachet Deluxe Hotel and Residences Bangkok, 2018
Brand Portfolio
CHG's brand offering covers the entire spectrum from mid-scale to upscale and luxury properties featuring destination nightlife, celebrity chef offerings and modern designs.
Hotel Brands
- Cachet Deluxe
- URBN Hotels and Resorts
- Cachet Beach
- Cachet Boutique
- r Hotels
- Savant Hotel
F&B Brands
Nightlife Brands
CHG formed a nightlife joint venture named Drai's Asia.[4] The new venture will focus on the development and management of Drai's nightclubs, supper clubs, bars, ultra lounges and beach clubs throughout Asia Pacific in destination cities and resorts.
- Drai's Noir
- Drai's Beach Club
- Drai's Night Club
Media Coverage
- Hotel Magazine 2015: Profile Alexander Mirza[5]
- 2015 China's Most Innovative Hotel Group, MAG誌 January/February 2016[6]
- Drai's Beach set to debut in Cabo San Lucas, Travel Weekly, March 26, 2016[7]
- San Fernando Valley Business Journal, February 22, 2016[8]
Gallery
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Cachet Boutique Shanghai
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Cachet Boutique Shanghai
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URBN Shanghai
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URBN Shanghai Penthouse
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URBN Shanghai
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Cachet Corazon Mexico
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Cachet Corazon Mexico
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Cachet Boutique Kunming
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Westlake Village Inn by Cachet
References
- ↑ http://leshengsh.com
- ↑ http://porterhousebylaris.com.hk/zh/
- ↑ http://www.beergrdn.cn
- ↑ http://draislv.com/cachet-hotel-group-and-drais-announce-formation-of-joint-venture-nightlife-company/
- ↑ http://www.hotelsmag.com/Industry/News/Details/58100
- ↑ http://www.cachethotelgroup.com/en/lan1/media/coverage#book_636/3
- ↑ http://www.cachethotelgroup.com/en/lan1/media/coverage#book_704/
- ↑ http://www.cachethotelgroup.com/en/lan1/media/coverage#book_675/3