Bright Outdoor Media

Bright Outdoor Media Pvt. Ltd. is an out-of-home advertising company based in Mumbai, India. Founded in 1980 with a billboard at Malad railway station in Mumbai, the advertising company now hosts about 1,000 billboards across the city and has operations outside the city as well.[1][2] Yogesh Lakhani is the chairman and managing director of Bright Outdoor Media.[3]

The advertising company also runs an annual Bollywood award function knows as "Bright Awards" since 2013.[4][5]

In 2012, the Brihanmumbai Electric Supply and Transport (BEST) warned Bright Outdoor Media to remove its advertisement hoardings in the city, which wrongly mention that they are the "sole advertising rights" for the display of advertisements on all BEST buses as the rights was with another advertising company.[6]

Awards

References

  1. ↑ Shambhavi Anand (7 July 2014). "Billboards becoming a popular mode of investment". The Economic Times. New Delhi. Retrieved 19 January 2015.
  2. ↑ Gouri Shah (20 August 2008). "Outdoor media players use their own medium to be heard, seen". Live Mint. Mumbai. Retrieved 19 January 2015.
  3. 1 2 "Yogesh Lakhani awarded at Global Indian Excellence Summit 2014 in London". The Times of India. 1 August 2014. Retrieved 19 January 2015.
  4. ↑ "Bollywood adds glamour to Yogesh Lakhani's birthday party in Mumbai". The Times of India. 19 October 2014. Retrieved 19 January 2015.
  5. ↑ "Hrithik Roshan And Ranbir Kapoor Attend 2nd Bright Awards". Yahoo!. BusinessofCinema.com. 18 October 2014. Retrieved 19 January 2015.
  6. ↑ Somit Sen (12 September 2012). "BEST reels under Rs 3,300cr losses". The Times of India. Retrieved 19 January 2015.

External links


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