Brand New Music

Brand New Music Co., Ltd.
Native name
 주식회사 브랜뉴 뮤직
Private
Industry Music
Genre Korean hip hop, K-pop, R&B
Predecessor IC Entertainment
Brand New Production
Brand New Stardom
Founded 2011
Founder Rhymer
Headquarters Bangbae, Seocho District, Seoul, South Korea
Key people
 Rhymer (CEO), San E, Verbal Jint
Services Record label, talent agency
Website BrandNewMusic.co.kr/

Brand New Music (Hangul: 브랜뉴 뮤직, also stylized as BrandNew Music and initialized as BNM) is a Korean hip hop record label and talent agency, founded in 2011 by rapper Rhymer.[1]

History

2003-2012: Founding and establishment

Kim Se-hwan (Hangul: 김세환), known as Rhymer, founded the record label IC Entertainment in 2003 after having struggled to establish a career as a rapper since his debut in 1995.[1][2] The label later changed its name to Brand New Production.[3] In 2009, Brand New Production merged with Future Flow, a record label owned by rapper and producer Cho PD. The combined company was named Brand New Stardom.[1][3]

Brand New Stardom split into two companies in 2011, with Cho PD founding Stardom Entertainment and Rhymer founding Brand New Music. Artists Verbal Jint, Tae Hye Young, BNR, Keeproots, A-Man and Miss $, followed Rhymer to the new label.[1][3]

Following the split of Brand New Stardom in 2011, the newly founded Stardom Entertainment sued Brand New Music, saying that Oh Yoo-mi, a member of Miss $, was still contracted with Stardom. According to Brand New Music, the two companies had previously agreed that "neither company would restrict Miss $'s movement."[4]

Brand New Music released its first label collaboration, "Happy Brand New Year," at the end of 2012. Artists Verbal Jint, Phantom, As One, Miss $, Swings, Shijin, and Bumkey all contributed to the single.[5] It reached #24 on Korea's Gaon Digital Chart.[6]

2013-present: New artists

In January 2013, Brand New Music launched its own internet show "Brand New Live."[7] That summer, rapper San E left major music label JYP Entertainment and joined Brand New Music.[8] He has since become one of the most awarded artists in the label and one of the most successful rappers in Korean mainstream media.[9][10]

In early 2014, the label released its second collaboration, "You Make Me Feel Brand New," featuring Verbal Jint, San. E, Bumkey, Kanto, Swings and Phantom. The song samples the 1974 American soul hit song of the same name by The Stylistics.[11] The single reached #13 on the Gaon Digital Chart.[12] Later that year, R&B singer C-Luv (now known as Taewan) joined the label, having debuted ten years prior under Rhymer's Brand New Production label.[13] A few months later, rapper Swings left the label to focus on his own record label, Just Music Entertainment.[14] In December, the label released "Brand New Day," its third collaboration, which featured Verbal Jint, San E, Phantom, As One, P-Type, Taewan, Kang Min Hee (of Miss $), Kanto, Champagne & Candle, Da Il Yang and DJ IT.[15] The song reached #30 on the Gaon Digital Chart.[16] The year ended with Bumkey of the group TROY being indicted for dealing illegal drugs. Bumkey denied the allegations and was found not guilty in a trial the following year.[17][18]

Several artists joined Brand New Music in 2015, including Eluphant, MC Gree, Pretty Brown, and Unpretty Rapstar 2 contestant KittiB.[19][20][21][22] Brand New Music released its fourth label collaboration, "Heat It Up" in December. The song featured San E, Verbal Jint, Bumkey, Hanhae, Kanto, Kang Min Hee, Yang Da Il and Candle.[23]

2016 saw new additions to the label including the Esbee, Chancellor, and actor Yang Dong-geun who raps under the name YDG.[24][25][26]

Artists

Soloists

1 YDG is also signed to Polaris Entertainment for his acting activities.
2 Chancellor produces music under his own agency, Duble Kick Entertainment.

Duos and groups

1 Phantom is co-managed by Rainbow Bridge World.

Producers

Former

See also

References

  1. 1 2 3 4 "Rhymer finds success after years of struggle". Korea Joongang Daily. May 4, 2015. Retrieved March 31, 2016.
  2. ↑ "Rhymer". Brand New Music (in Korean). Retrieved March 31, 2016.
  3. 1 2 3 "South Korean Rappers Verbal Jint And San E Plan Tokyo Showcase Concert For Next Month". KpopStarz. October 20, 2015. Retrieved March 31, 2016.
  4. ↑ "Stardom Entertainment files lawsuit against Brand New Music over Miss $'s new single". Allkpop. September 27, 2012. Retrieved March 31, 2016.
  5. ↑ "Brand New Music releases "Happy Brand New Year" MV". Allkpop. December 5, 2012. Retrieved March 31, 2016.
  6. ↑ "Digital Chart, December 9-15, 2013". Gaon. Retrieved March 31, 2016.
  7. ↑ "Brand New Music launches the first episode of their reality series 'Brand New LIVE'". Allkpop. January 31, 2013. Retrieved September 20, 2013.
  8. ↑ "San E signs with Brand New Music after parting ways with JYPE + releases "Rap Circus" MV". Allkpop. June 3, 2013. Retrieved March 31, 2016.
  9. ↑ "EXCLUSIVE: Hip hop getting more popular in Korea – San E". The Manila Bulletin. February 13, 2016. Retrieved March 31, 2016.
  10. ↑ "San E and Raina achieve an all-kill with 'A Midsummer Night's Sweetness'". Allkpop. June 12, 2014. Retrieved March 31, 2016.
  11. ↑ "Verbal Jint, Phantom, San E, and Other Makes Us Feels "Feel BRAND NEW" in New MV". Soompi. January 13, 2014. Retrieved March 31, 2016.
  12. ↑ "Digital Chart, January 19-25, 2014". Gaon. Retrieved March 31, 2016.
  13. ↑ "C-Luv Joins Brand New Entertainment with Verbal Jint, San E, and Bumkey". KpopStarz. April 8, 2014. Retrieved April 4, 2016.
  14. 1 2 "Swings Leaves Brand New Music to Focus on His Own Agency Just Music". Soompi. August 29, 2014. Retrieved March 31, 2016.
  15. ↑ "Editor's Pick: On 'Brand New Day' Verbal Jint And San E Join Forces With Their Labelmates To Create Greatness". KpopStarz. December 5, 2014. Retrieved March 31, 2016.
  16. ↑ "Digital Chart, December 14-20,2016". Gaon. Retrieved March 31, 2016.
  17. ↑ "Bumkey under suspicion of allegedly aiding in drug dealing + agency to issue official statement". Allkpop. December 10, 2014. Retrieved March 31, 2016.
  18. ↑ "Bumkey Ruled Not Guilty on Drug Dealing and Administering Charges". Soompi. April 19, 2015. Retrieved March 31, 2016.
  19. ↑ "Hip-Hop Duo Eluphant Officially Joins Record Label Brand New Music". KpopStarz. January 16, 2015. Retrieved April 4, 2016.
  20. ↑ "Kim Gu Ra's son Kim Dong Hyun to debut in the first half of this year as 'GREE' under Brand New Music". Allkpop. February 25, 2015. Retrieved April 4, 2016.
  21. ↑ "Pretty Brown (프리티브라운)". KBS World Radio. Retrieved 2 April 2016.
  22. ↑ "Unpretty Rapstar 2 contestant KittiB signs with Brand New Music". Hip Hop Kr. November 17, 2015. Retrieved November 17, 2015.
  23. ↑ "Brand New Music's artists incl. San E, Verbal Jint and more 'Heat It Up' in new MV". Allkpop. December 8, 2015. Retrieved April 4, 2015.
  24. ↑ "Check out Esbee's MV for 'I Just Wanna Sing' feat. Hanhae!". Allkpop. February 16, 2016. Retrieved March 30, 2016.
  25. ↑ "Chancellor, Formerly Known As One Way Chance, Joins BRAND NEW MUSIC". Koreaboo. March 24, 2016. Retrieved March 24, 2016.
  26. ↑ "Yang Dong Geun joins BrandNew Music for his activities as a rapper". Koreaboo. March 6, 2016. Retrieved March 30, 2016.
  27. ↑ "Brand New Music wraps up 2015 with family concert". The Korean Herald. December 14, 2015. Retrieved April 5, 2016.
  28. ↑ "Jessica H.o. to start anew under YMC Entertainment's upcoming group Lucky J". Allkpop. July 9, 2014. Retrieved April 5, 2016.
  29. ↑ "채은정 구금, 노개런티 '의리지켰는데...'". K Star Fashion (in Korean). May 9, 2014. Retrieved April 5, 2016.

External links

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