Best Bones Forever

The campaign’s symbol is the “eskullmation point.”

Best Bones Forever! is a national bone health campaign that encourages girls ages 9–14 to adopt healthy habits for bone growth and osteoporosis prevention. The campaign was created by the U.S. Department of Health and Human Services’ Office on Women’s Health (OWH) in 2009. The campaign uses popular language, bright colors and images, and energetic messages to express a focus on fun and friendship. Best Bones Forever! aims to improve girls’ bone health behaviors, which include eating foods with calcium and vitamin D and participating in regular physical activity.

In 2014, OWH concluded its work on the Best Bones Forever! campaign and transferred leadership to American Bone Health, a nonprofit organization that had been a longtime partner of the campaign.

Bone Health

By the end of high school, girls develop up to 90% of their bone mass.[1] Therefore, it is critical that girls ages 9 to 18 build strong, healthy bones that will remain strong for life.[2] Foods high in calcium and vitamin D and 60 minutes of daily bone-strengthening activity will help lower girls’ risk of developing fractures or osteoporosis later in life.

Bone Healthy Foods

Physical Activity

Girls between the ages of 9 and 18 need 60 minutes of physical activity a day, including bone-strengthening activities at least three times a week such as running, jumping, hiking, playing soccer, and dancing.[6]

Activity levels decrease as girls enter their teenage years.[7] Encouraging girls to adopt physical activity as a lifelong habit or lifestyle may help them remain active throughout life.[8]

Campaign Highlights

Best Bones Forever! leads a group in learning the BBF dance.

Partners

Girls receive materials at the USA Gymnastics Junior Olympics National Championships in 2010.

Campaign partners help Best Bones Forever! bring campaign messages and free materials directly to girls and the adults around them such as parents, health care providers, coaches, teachers, etc. Partners developed Best Bones Forever! products such as t-shirts and charm necklaces for purchase, letting girls become brand carriers and feel campaign ownership. Partners have also placed campaign PSAs in their magazines, event programs, newsletters, and they invite Best Bones Forever! to attend their events.

Best Bones Forever! has more than 60 partners,[11] including: National Osteoporosis Foundation, Girl Scouts of the USA, Girls Inc., AllyKatzz.com, Pink Locker Society, Savvy, President’s Council on Fitness, Sports & Nutrition, American Alliance for Health, Physical Education, Recreation and Dance, National Association of School Nurses, Women's Sports Foundation.

Skelegirls

The Best Bones Forever! traveling display, Skelegirls, allows girls to pose as the faces of the campaign’s signature Skelegirls’ bodies. The photos become a souvenir for girls to share with friends, helping to spread awareness of the campaign and its goals.

Girls pose for a photo with the traveling display, Skelegirls.

Best Bones Forever! Ambassadors

BBF! Ambassador Elizabeth Hawthorne

Best Bones Forever! Ambassadors serve as spokespersons for the campaign and role models for girls.

Julie Zetlin
Julie Zetlin, a rhythmic gymnast, is the 2010 U.S. National Champion and the 2010 Pan American Champion. Her performance at the 2010 Rhythmic World Championships made Julie the first American-born gymnast to qualify for the rhythmic all-around finals at the World Championships. She hopes to earn a spot on the 2012 Olympic team.
Elizabeth Hawthorne
Elizabeth Anne Hawthorne was the third runner up in the Miss Michigan 2011 pageant with Best Bones Forever! as her platform, and the winner of the Miss America Community Service Award. She has also held the titles Miss Oakland County 2010 and Miss Teen Michigan 2008. In 2011, Elizabeth advocated for Michigan Osteoporosis Day, which aims to raise awareness about the importance of bone health on October 20, 2011. Elizabeth is also a National Osteoporosis Foundation spokesperson.
Larysa DiDio
Larysa DiDio, celebrity personal trainer and fitness author, has over 20 years of experience in helping celebrities, pro athletes, moms, dads, and kids attain their health and fitness goals. Author of Sneaky Fitness: Fun Foolproof Ways To Slip Fitness Into Your Child's Everyday Life, Larysa has created a handbook that provides busy parents with games and activities to encourage their kids to exercise.

Media Presence

See also

References

  1. ↑ “Kids and Their Bones: A Parent’s Guide.” Retrieved August 16, 2011.
  2. ↑ “Kids and Their Bones: A Parent’s Guide.” Retrieved August 16, 2011.
  3. ↑ “Calcium and Vitamin D: Important at Every Age.” Retrieved August 16, 2011.
  4. ↑ “Foolin' Around with Food Labels.” Archived August 18, 2011, at the Wayback Machine. Retrieved August 18, 2011.
  5. ↑ “Calcium Calculator.” Archived August 19, 2011, at the Wayback Machine. Retrieved August 18, 2011.
  6. ↑ “How Much Physical Activity Do You Need?” Archived August 18, 2011, at the Wayback Machine. Retrieved August 18, 2011.
  7. ↑ “Powerful Girls Need Physical Activity.” Archived August 19, 2011, at the Wayback Machine. Retrieved August 18, 2011.
  8. ↑ “Powerful Girls Need Physical Activity.” Archived August 19, 2011, at the Wayback Machine. Retrieved August 18, 2011.
  9. ↑ “Best Bones Forever! Let's Dance Contest” Archived August 12, 2011, at the Wayback Machine. Retrieved August 19, 2011.
  10. ↑ “Best Bones Forever! At the White House! 2011” Archived March 27, 2012, at the Wayback Machine. Retrieved August 19, 2011.
  11. ↑ “Partners - Best Bones Forever! Parents” Archived August 21, 2011, at the Wayback Machine. Retrieved August 19, 2011.

External links

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