Auctionata

Auctionata AG
AG
Industry Online auction
Founded 2012
Founder Alexander Zacke, Susanne Zacke
Headquarters Berlin, Germany
Area served
 Global
Key people
 Thomas Hesse (CEO), Alexander Gilkes (CIO), Lucas Hulsmann (CFO), Osman Khan, Patrick van der Vorst, Jan Thiel, Johannes Riedl,
Products Livestream Auctions, Online shopping, Online auction
Services Art valuation
Revenue $150 million (2015) [1]
Number of employees
 approx. 120 (as of June 2013 excl. experts)
Website https://auctionata.com

Auctionata is an online auction house and eCommerce company specializing in luxury goods, art, antiques and collectibles. Based in Berlin, Auctionata employes 250 experts who value, authenticate, and curate art objects.[2] Since opening in February 2012, Auctionata has evaluated and verified over 21,000 pieces of art.[3] Notably, Auctionata's experts discovered a watercolor by Egon Schiele, which was valued at a starting price of $1.3 million (€1 million).[4]

History

Auctionata was founded in 2012 by Alexander Zacke, Susanne Zacke and Georg Untersalmberger with investment capital provided by the Georg von Holtzbrinck Publishing Group and the Otto GmbH Group.[5] The online shop was launched in September 2012,[6] and Auctionata's first auction was held in December 2012.[7]

On 22 May 2013, Auctionata announced a strategic partnership with Chrono24, a large specialty marketplace for luxury watches. This partnership included 52 auctions over several years.[8]

In February 2013, Auctionata raised $20.2 million of funding through investment firms Earlybird Venture Capital, E.ventures, Bright Capital, Edward Shenderovich of Kite Ventures, as well as with previous funders Holtzbrinck, Otto and the Raffay Group.[9]

In March 2015, Auctionata raised €42 million ($45 million) from a group of investors led by Bernard Arnault, the Polish private equity fund MCI Management SA and the Hearst Media Corporation.[10]

Technology of live stream auctions

Prior to every auction, Auctionata provides information for all items to be auctioned on its website. The auction itself is held in a TV-studio, and is streamed live on the internet using a content delivery network. The auctions are led by a licensed auctioneer and bids are accepted by phone, online, by absentee bid, as well as from the studio floor. Auctionata uses a system developed by its founders, Zacke and Untersalmberger, allowing it to transmit the live video stream from the auction using a Real-time operating system without delays.[11] According to the founder, Alexander Zacke, the technology of live auctions primarily was developed to compete with multinational auction houses, including Christie's and Sotheby's.[12] Since potential bidders no longer have to physically attend the auctions, Auctionata's online auctions have been criticized for not promoting the same aura as may be found in traditional auction houses.[13]

Notable auctions

In December 2012, Auctionata auctioned the painting "Roses II", which is attributed to Oskar Kokoschka. Though the painting had been sold to the Bremen tobacco entrepreneur Wolfgang Ritter for 80,000 deutschmarks in 1966 (approx. €151,469 / $204,679 taking into account inflation), and Kokoschka himself wrote a handwritten note of authenticity for the painting, the painting's authenticity was now being questioned by the Oskar Kokoschka Foundation. Auctionata published the Foundation's critique immediately upon receiving it and the painting eventually sold for only $9,975 (€7,500).[14]

Auctionata also auctioned a newly discovered watercolor, "Reclining Woman" by Egon Schiele.[15] The painting was sold for $2.4 million (€1,827,250), the highest grossing piece of fine art sold at an online auction.[16]

Online auction world record

On June 23, 2015, Auctionata sold a rare enamel, ivory-mounted, and paste-set musical and automaton clock from the late 18th century for 3.37 million euros ($3,8 million) to the Shanghai-based billionaire and art collector Liu Yiqian.[17]

Notable mergers and acquisitions

On September 25, 2015, Auctionata bough the London based valuation website Valuemystuff.com, one of the largest online valuation companies in the world with over 469,000 valuations and 400,000 customers.[18]

On May 12, 2016, Auctionata and Paddle8 announced that they will merge. The merged company would have a turnover of more than $150 million.[19]

Awards

At the 2012 Digital Life Design conference Auctionata was awarded the Digital Star Award as one of the most promising German internet start-ups.[20]

External links

References

  1. ↑ Strauss, Karsten. "A Tale of Two Auction Houses". Forbes. Retrieved 25 October 2015.
  2. ↑ Strauss, Karsten. "Online Auctions Hit The Big Time: Breaking The $1.3 Million Andy Warhol Record". Forbes. Retrieved 19 September 2013.
  3. ↑ Wilkinson, Julia. "New Funding and an Egon Schiele: Excitement at Auctionata". AuctionBytes Blog. EcommerceBytes. Retrieved 19 September 2013.
  4. ↑ "Auctionata: Sensationeller Schiele-Fund". Handelsblatt (in German). 10 March 2013. Retrieved 19 September 2013.
  5. ↑ Krisch, Jochen. "Auctionata setzt mit Holtzbrinck und Otto auf Live-Auktionen". Exciting Commerce (in German). Retrieved 19 September 2013.
  6. ↑ Krisch, Jochen. "Auctionata bringt vorab schon mal seinen Shop online". Exciting Commerce (in German). Retrieved 19 September 2013.
  7. ↑ Krisch, Jochen. "Auctionata freut sich über 345.000 € bei der Live-Premiere". Exciting Commerce (in German). Retrieved 19 September 2013.
  8. ↑ "Uhrenauktionen online: Chrono24 und Auctionata schließen Allianz". FocusOnline (in German). 22 May 2013. Retrieved 19 September 2013.
  9. ↑ Wauters, Robin. "Online auction house Auctionata wins $20.2m from Earlybird, Kite and others". TheNextWeb.com. Retrieved 26 September 2013.
  10. ↑ "Auctionata Raises $45M To Build Out Its Live-Streamed Auction Business". Retrieved April 1, 2015.
  11. ↑ "Computer System for the Exchange of Messages". WIPO Patent Application WO/2012/159665. SumoBrain. Retrieved 19 September 2013.
  12. ↑ Strauss, Karsten (15 April 2013). "Disrupting The World's Great Auction Houses". Forbes. Retrieved 19 September 2013.
  13. ↑ Karich, Swantje (15 July 2013). "Online-Auktionshaus "Auctionata": Die digitale Wende erreicht die Kunst". Frankfurter Allgemeine Zeitung (in German). Retrieved 24 September 2013.
  14. ↑ Kronsteiner, Olga (6 December 2012). "Auctionata: Kalkulierter Aufreger". Handelsblatt (in German). Retrieved 19 September 2013.
  15. ↑ Ruthe, Ingeborg (6 March 2013). "Auktion: Millionenbild im Altpapier". Berliner Zeitung (in German). Retrieved 19 September 2013.
  16. ↑ Strauss, Karsten (15 April 2013). "Disrupting The World's Great Auction Houses". Forbes. Retrieved 19 September 2013.
  17. ↑ Forrest, Nicholas (23 June 2015). "Auctionata: Liu Yiqian sets online auction record". Blouinartinfo. Retrieved 25 October 2016.
  18. ↑ Treija, Leva (25 September 2015). "Auctionata acquires valuemystuff and pursues international growth trajectory". EU Startups. Retrieved 25 October 2016.
  19. ↑ Douglas, Sarah (12 May 2016). "Auctionata and paddle8 merge in sign of consolidation in online art market". Artnetnews. Retrieved 25 October 2016.
  20. ↑ "Digital Star Perspective: Auctionata "Den Kunsthandel online bringen"". Focus Online (in German). 17 January 2013. Retrieved 19 September 2013.
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