Allegiance (company)

Allegiance Software, Inc
Private
Industry (VoC) and (EFM) Technology
Founded 2005
Headquarters South Jordan, Utah
Key people
 Carine Clark, CEO
Adam Edmunds, Founder
Website http://www.allegiance.com/

Allegiance, Inc is a voice of customer (VoC) and enterprise feedback management (EFM) technology platform that lets organizations collect and analyze consumer data in real time.[1][2][3] The company is recognized for providing large companies and government agencies with a range of big data mining tools, and it is listed as one of the GSA’s approved vendors.[3][4] Allegiance’s clients include, VMware, Citi, AeroMexico, Nalco, Ameriprise, and Dell, and it has been ranked as one of Inc. magazine’s fastest-growing companies.[2][5]

The company is headquartered in South Jordan, UT.[6][7]

History

Allegiance was founded in 2005 when the ethics compliance firm SilentWhistle merged with Allegiance Technologies (founded in 2000),[8] a provider of online feedback tools.[5] Adam Edmunds founded the company to provide organizations with more advanced tools for analyzing customer data in real time.[7][9]

In 2009, Allegiance acquired Inquisite, a provider of online survey software.[5] In 2012, the company raised $12 million in a Series B round of venture financing, which included investors El Dorado Ventures, Rembrandt Venture Partners, and Allegis Capital.[1][10]

In December 2012, Allegiance announced its appointment of Carine Clark as President and CEO. Formerly SVP and CMO for Symantec, Clark has a long career of building successful software companies.[11][12][13]

In November 2014, Allegiance announced[14] it would be acquired by Maritz Holdings, Inc. and merged with Maritz Research to form a new independent company called MaritzCX. MaritzCX announced the closing of the deal[15] on January 14, 2015.

Products

Allegiance provides large organizations with tools for collecting and analyzing customer feedback and translating it into business insights in real-time.[1][9][10] The company’s flagship product, the Engage platform, is a feedback management platform that generates "Customer Intelligence" by drawing insights from multiple channels a client organization uses to connect with customers.[5][16] The Engage platform is used by several organizations with large customer feedback databases, including JetBlue and AT&T.[5][7]

The company provides several other products and services, including text analytics, survey engines, online feedback forms, and social media feedback.[4][16]

Awards and recognition

Allegiance claims to have won or been nominated for several awards, including:[5][17]

See also

References

  1. 1 2 3 Leena Rao (June 23, 2011). "Allegiance Raises $12 Million For Customer Feedback Platform". Tech Crunch. Retrieved 25 June 2013.
  2. 1 2 "Allegiance:Company Profile". Inc. Retrieved 25 June 2013.
  3. 1 2 Kerry Bodine (December 28, 2012). "http://blogs.forrester.com/kerry_bodine/12-12-28-the_danger_of_big_data". Forrester Blogs. Retrieved 25 June 2013. External link in |title= (help)
  4. 1 2 Judith Aquino. "Listening to the Voice of the Constituent". Destination Crm. Retrieved 25 June 2013.
  5. 1 2 3 4 5 6 "About Allegiance". Retrieved 25 June 2013.
  6. ↑ "Leadership Team". Retrieved 25 June 2013.
  7. 1 2 3 Tom Harvey (August 11, 2012). "Allegiance helps build loyalty with customers". The Salt Lake Tribune. Retrieved 25 June 2013.
  8. ↑ http://www.indeed.com/cmp/Allegiance-Technologies,-Inc.
  9. 1 2 Leonard Klie. "Listening to the Voice of the Customer". Destination Crm. Retrieved 25 June 2013.
  10. 1 2 "Allegiance raises $12 million in funding". The Salt Lake Tribune. June 23,201. Retrieved 25 June 2013. Check date values in: |date= (help)
  11. ↑ "Allegiance's founder, Adam Edmunds remains involved as a member of the board of directors and leads the company's expanding partner and business development initiatives.".
  12. ↑ http://www.sltrib.com/sltrib/money/55399825-79/allegiance-clark-edmunds-carine.html.csp
  13. ↑ http://www.utahbusiness.com/articles/view/carine_clark_serving_customers_and_empowering_emp
  14. ↑ "MaritzCX Redefines the Business of Customer Experience, Seizes Global Technology Lead".
  15. ↑ "MaritzCX Closes Transaction to Combine the Maritz Research and Allegiance Businesses".
  16. 1 2 "The Engage Platform". Retrieved 25 June 2013.
  17. ↑ "Awards & Recognitions". Retrieved 25 June 2013.

External links

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