Alexandre Sap
| Alexandre Sap | |
|---|---|
| Born |
29 April 1974 Nancy, France |
| Residence | New York, USA |
| Nationality | French |
| Occupation | Co-founder of FORWARD, Co-founder of The:Hours, Co-founder of ENCORE SESSIONS AT LE BARON |
Alexandre Sap is a French entrepreneur born in April 29, 1974 in Nancy, France.
In 1997 he created the independent record company Recall Group signing many Artists including The Servant, Jehro, Thomas Dydahl, Grand National, Mylo, Robots in Disguise, Fires Of Rome and Dan Black.[1]
The same year [2] he signed the first deal made in France with iTunes and launched the sister company Recall in the USA.[3]
In New York he met David Jones, CEO of the advertising company Euro RSCG Worldwide, who suggested that he start the musical marketing company The:Hours, co-owned by Havas, Leslie Dubest and Fabien Moreau .[4][5]
Alexandre Sap has launched numerous marketing and PR initiatives for high-end brands such as Cartier,[6][7] Estée Lauder,[8] DKNY, Tommy Hilfiger,[9] Michael Kors, Galeries Lafayette, Absolut Vodka, Chivas, Pernod Absinthe,[10] LVMH and Harry Winston amongst others.
In 2008, Alexandre Sap and Fabien Moreau signed Lady Gaga’s first-ever global advertising campaign with Michael Kors’ “Very Hollywood” new fragrance launch, before she topped the charts.[11][12]
Alexandre Sap develops reforestation programs with 2010 TIME 100 honored Tristan Lecomte and travels to the Amazon every year to follow the growth of the projects.[13]
When former UN General Secretary and Peace Nobel Prize laureate Kofi A. Annan launch the first global musical petition, "Tck Tck Tck Time for Climate Justice", with The:Hours, he's part of the movement.[14]
In January 2012, he left Havas to start FORWARD, with Leslie Dubest and Fabien Moreau; a "micro network" of cultural marketing agencies based in New York, Paris and Shanghai.[15][16][17]
References
- ↑ "Le son en dix métiers - Dossiers - Stratégies". Strategies.fr. 2002-11-22. Retrieved 2012-06-22.
- ↑ Les Echos. "Les Echos - Midem : les indépendants veulent voir plus loin que la crise du disque - Archives". Archives.lesechos.fr. Retrieved 2012-06-22.
- ↑ "Recall se développe outre-Atlantique en signant avec Rykodisc - GL Connection, le blog de Gildas Lefeuvre" (in French). Reseauglconnection.com. Retrieved 2012-06-22.
- ↑ lefigaro.fr. "Le Figaro - Médias : Euro RSCG rachète un labelde musique". Lefigaro.fr. Retrieved 2012-06-22.
- ↑ Parekh, Rupal (2008-07-07). "A New Song and Dance for Branded Content | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
- ↑ Ramirez, Elva (2011-11-09). "In Honor of Love Bracelet, Cartier Debuts Short Film Featuring Air - Heard on the Runway - WSJ". Blogs.wsj.com. Retrieved 2012-06-22.
- ↑ Hampp, Andrew (2011-11-08). "Backbeat: For the Love of A Bracelet: Air's Branded Cartier Song Debuts @ NYC's Thompson Hotel". Billboard.biz. Retrieved 2012-06-22.
- ↑ Ericka Blount Danois. "Artist | The Cmj Music Marathon | Advertising Deal :: AmericanWay". Americanwaymag.com. Retrieved 2012-06-22.
- ↑ Hampp, Andrew (2010-09-06). "A Reprise for Jingles on Madison Avenue | News - Advertising Age". Adage.com. Retrieved 2012-06-22.
- ↑ "Pernod Absinthe choisit FORWARD - MARQUE - DOC NEWS". Docnews.fr. Retrieved 2012-06-22.
- ↑ "Ad Exec Spins Luxury Cool With A Digital Beat".
- ↑ Hall, Steve. "How Luxury Brands Can Benefit From Musical Partnerships".
- ↑ Eco, Alter. "Alter Eco's Tristan Lecomte Named One of TIME Magazine's 100 Most Influential People in the World".
- ↑ "Communiqué Havas" (PDF). Retrieved 2012-06-22.
- ↑ Beltrone, Gabriel. "THE:HOURS Founders Leave Euro to Start New Agency". Adweek. Retrieved 2012-06-22.
- ↑ "Les fondateurs de The Hours créent une nouvelle agence indépendante: Forward - Stratégies". Strategies.fr. 2011-11-24. Retrieved 2012-06-22.
- ↑ "Appointment to view: Cartier collaborates with musicians for short film trilogy - Brand Republic News". Brandrepublic.com. 2011-12-06. Retrieved 2012-06-22.