Aframe

This article is about the cloud based video platform. For the basic structure, see A-Frame. For the house style, see A-Frame house. For the equipment used in dog competitions, see dog agility. For the musical group, see A Frames (band). For the JavaScript framework, see A-Frame (VR).
Aframe Media Services Ltd
Private
Industry Video production
Founded March 2009
Headquarters London, United Kingdom
Key people

David Peto, CEO and Founder
Mark Overington, President Aframe North America

Gary Knight, COO
Products Cloud based video platform
Website aframe.com

Aframe Media Services Limited is the cloud platform for video collaboration. Aframe reduces the complexity of working with high resolution, multi-format media by centralizing assets in the cloud and making it easy for teams to view, access and collaborate on content wherever they are. Aframe saves cost, drives business efficiencies and increases the revenue and returns on your content.

Headquartered in London with operations in Boston, New York and Los Angeles, Aframe is trusted by broadcast, media and corporate organizations worldwide.

History

Aframe Ltd was founded in 2009 by David Peto and Stef Lewandowski.

After training as an actor, Peto became a producer involved in making TV ads and brand films. In 2005 Peto, along with co-founders Tom Bridges and Roland Woolner, established a post production facility called Unit Post Production[1] - www.unit.tv – the first entirely tapeless finishing facility, based on Apple Final Cut Pro editing software.[2] Peto sold his share in Unit in 2009.[3] By this time the business had 50 staff and a turnover of £3 million.[4][5] Bridges and Woolner later established visual effects company, Neon.

He set up Aframe after seeing the issues tapeless production was causing for film and TV producers who needed to manage, archive and transfer vast amounts of data. Lewandowski joined as Chief Innovation Officer and the company raised £2.5m in start-up funding from a consortium of investors (including ex-COO of Endemol, Tom Barnicoat and founder of advertising firm Abbott Mead Vickers, David Abbott), launching a beta of the Aframe platform in November 2010.[6]

The company was named in the 2011 Smarta100 awards [7]

In 2012, Aframe raised a $7 million (£4.5 million) Series A round of funding led by Octopus Investments and Eden Ventures, with participation by existing investor, Northstar Ventures,.[8][9]

The investment allowed Aframe to launch into North America and establish operations in Boston, Massachusetts, New York, and Los Angeles.[10] Mark Overington, one of the founding team at Avid Technology and its former head of marketing, was appointed as president of Aframe North America.[11]

Lewandowski left the company in April 2012 and, after working on several projects, founded Makeshift in January 2013.[12]

In January 2013, the company announced a partnership with Panasonic with Panasonic selling Aframe licenses in the United States and Europe through its network of Panasonic pro video resellers. The partnership also enabled the creation of proxy first workflow for users of Panasonic’s AVC-Intra codecs for P2 Card cameras: AVC-LongG and AVC-Proxy to use Aframe.[13]

The video collaboration platform in the cloud

Aframe is a video collaboration platform in the cloud that provides one central location for global teams and international partners to access and manage high resolution video. Trusted by the world’s largest organizations, Aframe is the only solution to combine:

Cloud Storage - Accelerated File Transfer - Transcode - Metadata Support - Video Player - Dynamic Search - Real-time Collaboration - Asset Management - Secure sharing - Review and Approval - Metrics dashboard

The problem that Aframe solves

As video proliferates, technologies evolve and teams become more globally distributed, video projects become more complex and harder to manage. Over time, traditional business processes become less efficient and deliver lower return on investment.

Typical challenges include:

1. Lack of content management means files become buried across many locations which makes them hard to find, access and re-use 2. Keeping projects on track with a complex ecosystem of global colleagues, clients, partners and agencies 3. Technical issues handling large volumes of high resolution, multi-format material 4. The time, cost and security issues associated with sharing and working with media 5. Supporting and maintaining costly and disconnected technology

Services

Aframe has a video tagging, logging and transcription service based at their Durham centre.[14]

References

  1. ↑ "New post Unit opens up in Soho". TVBEurope.
  2. ↑ Davies, Caitlin (6 March 2008). "My Way: David Peto of Unit gives his tips for success at work". London: The Independent. Retrieved 10 July 2013.
  3. ↑ "Peto quits Unit". Broadcast Now.
  4. ↑ "David Peto". Bloomberg Businessweek.
  5. ↑ "David Peto Personal Blog". Retrieved 8 July 2013.
  6. ↑ "Aframe launches collaborative production tech". TVBEurope.
  7. ↑ "2011 Smarta100 Awards". Smarta100. Retrieved 8 July 2013.
  8. ↑ Szalai, George (2 April 2012). "New Funding Fuels Aframe Expansion in North America". The Hollywood Reporter. Retrieved 8 July 2013.
  9. ↑ "Aframe raises $7M to put video production in the cloud". GigaOM. Retrieved 8 July 2013.
  10. ↑ "Aframe Brings Its Cloud-Based Services to North America". Creative Cow. Retrieved 8 July 2013.
  11. ↑ "Octopus backs cloud video company". Growth Business. Retrieved 8 July 2013.
  12. ↑ "Stef Lewandowski Personal Blog". Retrieved 8 July 2013.
  13. ↑ "Panasonic partners with Aframe to sell cloud video production". TVBEurope. Retrieved 8 July 2013.
  14. ↑ "Aframe funds will help US expansion". The Journal. Retrieved 10 July 2013.

External links

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