Absolute Radio 80s
Coordinates: 51°30′44″N 0°08′13″W / 51.512248°N 0.136937°W
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| City | London |
|---|---|
| Broadcast area | United Kingdom |
| Branding | Absolute Radio |
| Slogan | "The UK's only 80s Radio Station" |
| Frequency |
DAB: 11A Freesat: 726 Sky: 0200 Virgin Media: 951 |
| First air date | 4 December 2009 |
| Format | Non-stop music from the 1980s |
| Audience share | 0.4% (December 2012, ) |
| Owner | Bauer Radio |
| Sister stations |
Absolute Radio Absolute Classic Rock Absolute Radio 60s Absolute Radio 70s Absolute Radio 90s Absolute Radio 00s Absolute Radio Extra |
Absolute 80s, is a digital radio station in the United Kingdom catering for "reluctant adults" who want to reconnect with the tunes of their 80s youth.[1]
Absolute 80s launch
Absolute 80s launched at 7.00pm on 4 December 2009 replacing Absolute Xtreme.[2]
The marketing plan for Absolute 80s started with targeted sampling at 80s events such as Madness, Pet Shop Boys and Depeche Mode at the O2 Arena, and Simple Minds at Wembley Arena. The first track to play on the station was (You Gotta) Fight for Your Right (To Party!) by the Beastie Boys.[3][4]
On Friday 14 May 2010, Absolute 80s launched, broadcasting in mono at 64kbps, on Digital One national DAB digital radio.
On 29 February 2016, the station switched to the newly launched Sound Digital multiplex (an "upgrade" to 80kbps in mono) although it continued to broadcast on Digital One until the end of April 2016.[5]
DJs
Currently, DJs on Absolute 80s include Leona Graham, Martyn Lee, and Richie Firth. Sarah Champion hosts a live Friday night 80s show on sister station Absolute Radio that is also simulcast live on Absolute 80s. The Christian O'Connell Breakfast Show (Which also includes Richie Firth from Absolute Radio is also simulcast live on Absolute 80s. Matthew Rudd hosts a weekend 'eclectic' programme featuring some of the more 'forgotten' hits of the decade, such as less radio-friendly charting singles by bands like Orchestral Manoeuvres in the Dark and Japan. Tony Hadley, the lead singer of Spandau Ballet, hosts a 2 hour show on Saturdays from 6pm.
Tuning In
- DAB Digital Radio throughout Great Britain on the Sound Digital multiplex.
- Freesat Channel 726
- Sky Channel 0200
- Virgin Media Channel 951
References
- ↑ Tryhorn, Chris (2009-11-03). "Absolute Radio to launch 80s station". The Guardian. Archived from the original on 6 November 2009. Retrieved 2009-11-04.
- ↑ "Absolute 80s to launch tomorrow". The Airwaves. 2009-12-03. Archived from the original on 2011-07-24.
- ↑ "Absolute 80s ready to launch". Radio Today. 2009-12-03.
- ↑ "Absolute readies 80s push". Marketing Week. 2009-12-02.
- ↑ "Absolute 80s, Planet Rock, Heat and Kisstory to end dual DAB transmission". a516digital.com. 2016-04-15.
External links
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| Bauer Radio |
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| The Box Plus Network (50%) |
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