AFC Ajax N.V.

AFC Ajax NV

Type	Public
Traded as	Euronext: AJAX
Industry	Sports
Founded	1998
Headquarters	Amsterdam, Netherlands
Area served	Europe Africa Asia North America South America Australia
Key people	Hennie Henrichs (Chairman & CEO) Henri van der Aat (Commercial Director) Jeroen Slop (Financial Director) Hans Wijers (Chairman, Board of Commissioners)
Products	Football club
Revenue	€ 104.1 million (FY 2012)[1]
Operating income	€ 15.4 million (FY 2012)[1]
Net income	€ 9.7 million (FY 2012)[1]
Total assets	€ 26.0 million (FY 2012)[1]
Total equity	€ 103.5 million (FY 2012)[1]
Number of employees	339 (December 2012)[1]
Website	Ajax.nl

AFC Ajax NV is mostly known as a Football club. Since 17 May 1998 the club is registered as a Naamloze Vennootschap (N.V.) listed on the stock exchange Euronext Amsterdam. As a company the club strives to make a profit through ticket sales, as well as through income accumulated by competing in National, Continental as well as Global football. Half of the revenue is generated through club merchandise, advertising, and income from selling broadcasting rights.^[1]

Ajax is the only Dutch club with an initial public offering (IPO). Outside the Netherlands in countries such as the UK, Germany, Italy or Turkey there are more football clubs with IPOs, including the most successful of them all, Manchester United, who are accredited with advising Ajax Amsterdam to enter the stock market. Several members of Ajax Board of Commissioners have a financial background in trade. For example former treasurer of the club Arie van Os, was a famous Stockbroker from Amsterdam, who had worked for Van der Moolen.^[2]

Only a limited amount of the shares in AFC Ajax NV are publicly traded on the Stock Market. The "Vereniging AFC Ajax" (English: AFC Ajax Association) retain 73% of the shares. The following majority share holders are Insurance company Delta Lloyd Group with 9.95%, followed by former Stockbroker Adri Strating with 8.65%.^[3]

History

In 1900, Floris Stempel, Carel Reeser and Johan Dade founded the Amsterdamsche Football Club Ajax in Amsterdam.

In 1911, Ajax moved into its first stadium Het Houten Stadion playing to the max capacity of 15,000. The funding for the stadium came from Wim Eggerman, a local businessman, and president of the club at the time.^[4]

In 1922, Ajax expanded into baseball as one of the founding clubs of the newly formed Honkbal Hoofdklasse, the team won the national title four times, before the club shut down it's baseball division exactly 50 years later.

In 1934, Ajax relocated to a new stadium De Meer Stadion, playing to an increased capacity of 22,000. The stadium was designed and funded by Architect and Ajax Commissioner Jordanus Roodenburgh, who had designed and completed the first stadium for Ajax as well. Ajax also played their International fixtures at the Olympic Stadium in Amsterdam to an increased capacity of 64,000.^[5]

In 1964, Jaap van Praag was made the new chairman of the club, a position he held until 1978. The period during his tenure is widely considered Ajax most glorious, with the club winning the intercontinental title, as well as the continental title three years in a row from 1971–1973.

In 1972, Ajax won the Eredivisie league title, the Dutch Cup, the European Cup, the European Super Cup and the Intercontinental Cup all in the same calendar year, also completing the European Cup treble the following year.

In 1989, Michael van Praag, the son of Jaap, became the new chairman of Ajax, a position he held until 2003. The club won the UEFA Cup in 1992 and the UEFA Champions League in 1995, winning the Intercontinental Cup once more the same year under his guidance.

In 1996, construction was completed of a new soccer specific stadium, the Amsterdam ArenA to an increased capacity of 53,052. AFC AJax NV own 13% of the new stadium, which includes a training facility Sportpark De Toekomst, itself with a capacity of 5,000. The remaining proprietorship of the stadium is held by the Government of Amsterdam.

In 1998, AFC Ajax NV was created as the club registered as a Naamloze vennootschap company and were listed on the stock exchange Euronext Amsterdam on May 17 of that year.^[6]

In 1999, AFC Ajax NV acquired 51% proprietorship of newly founded Ajax Cape Town F.C., through a merger of previous clubs Seven Stars and Cape Town Spurs, as AFC Ajax NV expanded their operations to South Africa. The remaining shares of the club were divvied between the Comitis family and the minority share holders the Efstathiou family. That same year on 18 June 1999, AFC Ajax NV acquired 51% shares of Ashanti Gold SC, a West-African football club from Ghana, with Ashanti Goldfields Corporation retained 49% proprietorship of the club.^[7]

In 2000, AFC Ajax NV acquired 72,5% of the shares of Belgian club Germinal Beerschot with whom Ajax had formed a parternship a year earlier.^[8]

In 2003, AFC Ajax NV sold all of its shares in Germinal Beerschot back to Belgian businessman Jos Verhaegen for the symbolic price of € 1,- euro, ending the fusion of both clubs and their joint operations.^[9] Ajax also sold their shares of Ashanti Gold SC back to Ashanti Goldfields.^[10] Instead Ajax expanded operations to Orlando, Florida, in the United States, forming Ajax America, as well as the Ajax Orlando Prospects competing in the USL Pro league, before the North American club folded in 2007.

In 2011, AFC Ajax NV opened the Ajax Hellas Youth Academy in Greece, in conjunction with George Kazianis and All Star Consultancy forming the first Ajax youth academy outside the Netherlands. Together they opened a total of 15 youth teams in Greece and Cyprus.^[11]

Locations

AFC Ajax manufacture and market their products worldwide.

Europe

• World Headquarters and EMEA Operations: Amsterdam, Netherlands
• Management Office: Nea Smyrni, Greece

Africa

• African Headquarters: Cape Town, South Africa

AFC Ajax' subsidiaries employed 339 people in 2012 and achieved sales of € 104.1 million.^[1]

References

External links

• AFC Ajax NV Company Information at Hoovers
• AFC Ajax NV Headlines & Press Releases at Bloomberg