Švyturys-Utenos alus

Švyturys-Utenos Alus UAB is the leading company in the Lithuania beverage industry. It comprises the two largest breweries in Lithuania – Švyturys in Klaipėda and Utenos Alus in Utena – and specialised establishments nationwide.

In 1999, most of the shares in Lithuania’s two leading breweries were bought by Denmark-based Carlsberg A/S, the world’s fourth-largest beer producer. In 2001, the breweries of Švyturys and Utenos Alus were merged into Švyturys-Utenos Alus UAB, which became a part of the Carlsberg Group in 2008.

Švyturys-Utenos Alus UAB produces beer, beer cocktails, cider, alcoholic cocktails, soft drinks, drinking water and kvass. The company sold over 185 million liters of beer in 2014.^[3] Švyturys-Utenos Alus UAB also exports beverages worldwide – almost to 30 countries around the globe.

Švyturys-Utenos Alus UAB mission is to let people enjoy the best drinks. It is easy reachable goal because of having long-years of experience, which allows to produce top-quality beer by using only natural ingredients, following traditional brewing and fermentation technologies, and striving for perfection in every step.

Key facts

• In 1784, the Švyturys Brewery was established in Klaipėda.^[4]
• In 1977, the Utenos Alus Brewery started operating in Utena.^[5]
• In 1997, Baltic Beverages Holding (BBH), controlled at the time by the companies Hartwall (Finland) and Orkla (Norway), became the main shareholder in the Utenos Alus Brewery. BBH already controlled the Kalnapilis Brewery in Panevėžys.^[6]
• In 1999, Carlsberg A/S acquired 95 per cent of the shares in Švyturys AB.^[7]
• In 1999, Švyturys became the main sponsor of Lithuania’s national basketball team.^[8]
• In 2000, Carlsberg A/S merged with Norway-based Orkla and thus acquired control of the three largest Lithuanian breweries – Švyturys, Kalnapilis and Utenos Alus.^[9]
• In 2001, BBH sold Kalnapilis to the Denmark-based Danish Brewery Group (now The Royal Unibrew), under an order from the Lithuanian Competition Council.^[10]
• In 2001, BBH merged Švyturys and Utenos Alus into accompany with share capital called Švyturys-Utenos Alus AB.^[11]
• In 2003, Švyturys-Utenos Alus AB was restructured to become private limited company Švyturys-Utenos Alus UAB.^[12]
• According to a 2004 survey by AC Nielsen, Švyturys and Utenos Alus are the two strongest brands in the Lithuanian beer industry and deserve the most national pride.^[13]
• In 2004, Švyturys-Utenos Alus signed a long-term sponsorship agreement with the Lithuanian National Olympic Committee.^[14]
• In 2006, Švyturys-Utenos Alus joined the international Global Compact initiative.^[15]
• In 2008, the Carlsberg Group bought the shares that British company Scottish & Newcastle held in BBH and thus acquired a controlling stake in Švyturys-Utenos Alus UAB.^[16]
• According to a 2011 survey by Spinter Tyrimai, Švyturys-Utenos Alus has the best reputation in the Lithuanian food and beverage sector.^[17]
• In 2011, youths voted Švyturys-Utenos the most attractive employer in the country’s industrial and production sectors.^[18]
• In the National Responsible Business Awards of 2011, Švyturys-Utenos Alus received the Environmental Enterprise of the Year award for excellent results in saving energy resources and reducing pollution, and for involving company employees and clients in environmental initiatives.^[19]
• According to a 2012 survey by Spinter Tyrimai, Švyturys-Utenos Alus ranks second among Lithuanian companies with the best reputation.^[20]
• According to a 2013 survey by Spinter Tyrimai, Švyturys-Utenos Alus ranks first among Lithuanian companies as best known for sponsorship for sports in Lithuania.^[21]

Production

Švyturys-Utenos Alus makes the following products: beer, beer cocktails, cider, alcoholic cocktails, drinking water, soft drinks and kvass.

Trademarks of Švyturys-Utenos Alus:

• Švyturys beer;
• Utenos beer;
• Carlsberg beer;
• Blindos beer;
• D-light beer cocktails;
• Kiss cider;
• Somersby cider;
• Zip alcoholic cocktails;
• Vichy Classique drinking water;
• Vichy Fresh soft drinks;
• Vichy Juicy soft drinks;
• Vichy Classique Vivasport soft drinks.

Statistics

In 2014, Švyturys-Utenos Alus UAB produced and sold 185,06 million litres of drinks, 6,8% more than in 2013. In 2013 Švyturys-Utenos Alus UAB took 40,6% of Lithuanian beer market. According to the sales Švyturys and Utenos brands have taken first two places in the market.^[22]

Company increased its market share not only in beer sector, but also in other drinks markets – 2,3% in drinking water market (17,2%). Last year Švyturys-Utenos alus reached more than 40% in cider market.^[23]

In 2014 Švyturys-Utenos alus increased its export of drinks. Export grew up 39%. Company exported 49,45 million litres.

References

1. ↑ http://vz.lt/?PublicationId=7c17c0e0-662a-49c5-9e39-badbc62ebf2c „Švyturys-Utenos alus“ pernai apyvartą augino 9%. Sigita Migonytė, 2014 04 02
2. ↑ 22. http://www.svyturys.lt/uploads/files/dir96/dir4/6_0.php UAB „Švyturio-Utenos alus“ socialinės atsakomybės ataskaita
3. ↑ http://vz.lt/?PublicationId=97cbb2f1-c1e7-45e7-86b2-16c8b2274cf5
4. ↑ http://www.svyturys.lt/index.php/apie-svyturi/apie-mus/svyturys-nuo-1784-metu-iki-siu-dienu/2522 “Švyturys“ nuo 1784 metų iki šių dienų.
5. ↑ http://www.utenosalus.lt/old/lt/alus/utenos-alaus-daryklos-istorija “Utenos alaus” daryklos istorija
6. ↑ http://archyvas.vz.lt/news.php?id=394377&strid=1002&rs=120&ss=7a5d1a94dd0d79e76711511ec8a392aa&y=1997%2012%2031 Svarbiausi 1997 m. ekonomikos ir politikos įvykiai „Verslo žiniose“ 1997 12 31, Verslo Žinios, Nr. 146
7. ↑ „Lietuvos alaus pramonės būklės analizė, rinkos tyrimas, tendencijos ir strateginiai sprendimai“ Jurga Lukauskaitė, Eglė Januševičiūtė, Mykolas Baronas,
8. ↑ http://www.eurobasket2011.com/lt/coid_3I4O5sRlJe-F982v-Bvvr1.articleMode_on.html „Švyturys – Utenos alus“ tapo EuroBasket 2011 rėmėju, 2011 01 27
9. ↑ http://archyvas.vz.lt/news.php?id=342101&strid=1002&rs=0&ss=57a29a99de3281396fc162cb20ca9272&y=2000%2010%2026 “Kalnapiliui”numatytas pirkėjas 2000 10 26 Verslo žinios, Nr. 194, 5p.
10. ↑ http://archyvas.vz.lt/news.php?id=22160&strid=1002&rs=40&ss=bc3534ae6336208049de7ba7e7ceb08d&y=2001%2010%2026 Baigėsi metus trukęs „Kalnapilio“ pardavimo procesas 2001 10 26, Verslo Žinios, Nr. 192, 7p.
11. ↑ http://www.svyturys.lt/index.php/apie-svyturi/apie-mus/svyturys-nuo-1784-metu-iki-siu-dienu/2522 “Švyturys“ nuo 1784 metų iki šių dienų.
12. ↑ http://www.delfi.lt/verslas/verslas/svyturys-utenos-alus-uzdirbo-7621-mln-litu.d?id=2260375 “Švyturys-Utenos alus”uždirbo 76,21 mln. Litų. 2003 04 30
13. ↑ http://www.ve.lt/naujienos/ekonomika/ekonomikos-naujienos/naujos-rusys-padidino-svyturio-utenos-alaus-pardavimus-388651/ Naujos rūšys padidino „Švyturio-Utenos alaus“ pardavimus, 2004 09 08, Vakarų ekspresas, Žygimantas Meškauskas
14. ↑ http://www.svyturys.lt/index.php/apie-svyturi/geri-darbai/sportas/lietuvos-tautinis-olimpinis-komitetas/2637 Lietuvos olimpinis komitetas
15. ↑ http://www.unglobalcompact.org/participant/9580-UAB-Svyturys-Utenos-Alus UN Global Compact
16. ↑ http://vz.lt/straipsnis/2008/04/29/Svyturys-Utenos_alus_itraukiamas_i_Carlsberg_grupe Švyturys-Utenos alus įtraukiamas į Carlsberg grupę , Verslo žinios, 2008 04 29, Tomas Masiukonis
17. ↑ http://www.15min.lt/naujiena/verslas/finansai/geriausia-reputacija-lietuvoje-turi-maxima-lt-662-152077 Geriausią reputaciją Lietuvoje turi „Maxima LT“, 2011 05 23
18. ↑ http://www.svyturys.lt/index.php/apie-svyturi/pranesimai-spaudai/svyturys-utenos-alus-vienas-patraukliausiu-jaunimo-darbdaviu/4307 “Švyturys-Utenos alus“ – vienas patraukliausių jaunimo darbdavių, 2011 03 09
19. ↑ http://www.utenosalus.lt/old/lt/pranesimai-spaudai/10/ “Švyturys-Utenos alus“ – metų aplinkosaugos įmonė, 2011 04 29
20. ↑ http://www.lrytas.lt/verslas/rinkos-pulsas/geriausia-reputacija-turi-maxima-svyturys-utenos-alus-ir-teo-lt.htm Geriausią reputaciją turi „Maxima“, „Švyturys-Utenos alus“ ir TEO LT, 2012 09 05
21. ↑ http://www.spinter.lt/site/lt/vidinis/menutop/9/home/publish/NTU2Ozk7OzA= Rėmimas: svarbu ne pinigai, o išskirtinės idėjos. 2013-09-22
22. ↑ http://www.15min.lt/verslas/naujiena/bendroves/svyturio-utenos-alaus-apyvarta-pernai-augo-4-proc-iki-142-mln-euru-663-488580
23. ↑ http://vz.lt/article/2015/3/3/svyturys-utenos-alus-augino-silta-vasara-ir-akciju-gausa

External links

• Carlsberg Group
• Švyturys
• Utenos Alus